The Iconic announces surprise flash sale event: Here's our top picks

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The Iconic sale items
The Iconic have launched a surprise sale.

Are Tuesday blues getting you down?

Surprise! Your day just got 1000x times better.

The Iconic has decided to treat us on a humid February afternoon with a flash shopping event, with up to 40% off a massive range of products.

The Iconic is the one-stop-shop for everything fashion, beauty, and homewares and this surprise sale gives you a great reason to replenish your wardrobe or living room decor.

Here are just some of the ranges going on sale for this flash shopping event:

30-40% OFF Women’s Sneakers, Heels & Sandals

As Carrie Bradshaw says, “When I want a ridiculously extravagant pair of shoes, I find a way to buy them.

Well, here’s the perfect opportunity - The Iconic are slashing prices off thousands of their shoes available online.


The brands include Converse, Adidas, Tommy Hilfiger (they’re discounting a massive amount of Tommy gear!), Billini, Alias Mae and more!

Suicoke Depa, $179.95

Suicoke Depa sandalds from The Iconic

Dad sandals are back - with a vengeance!

These utilitarian-style sandals have a padded ankle strap, foam sole and velcro fastenings.

Billini Cayara, $99.95

Billini Cayara stilettos from The Iconic

For heels: the shower, the better.

These strappy stilettos come in either hot pink or lime green.

You’ll have all eyes on you when you strap your peepers into these!

40% off Women’s Denim, Dresses and Cotton On

So, uh, basically sales across everything you need for your summer-to-autumn wardrobe restock.

Save on maxi’s, midi’s, mini’s and everything in between!

Stock up on flattering mom jeans and the millennial-staple skinny jeans.

Oh, and get your fill of Aussie’s favourite casualwear brand, Cotton On. They’ve got everything for everyone - literally.

Willa Solange Midi, $149.95

Willa Solange Midi from The Iconic

This classy number is perfect for the office or a sophisticated ladies brunch.

The flattering pleated lines at the front of the dress and tie waist make for a comfy yet sophisticated TOAG (throw on and go).

Cotton On Original Flare Jeans, $59.99

Cotton On Original Flare Jeans from The Iconic

Return of the low-rise jeans? Absolutely not.

Return of the flare? Absolutely!

This funky Cotton On pair comes in 6 different denim shades.

Men’s: 50% off Staple Superior

This Sydney-based menswear brand creates classic, timeless staple pieces.

They stock everything from shoes, bags, belts and clothes.

For this surprise flash sale, you can get stock up on Staple Superior products for an insane half off the original price.

Staple Superior Long Sleeve Linen Shirt, $69.99

Staple Superior Long Sleeve Linen Shirt from The Iconic

Wear buttoned for formal events and unbuttoned over a tee for a more laidback vibe - this is a shirt that’s going to get you a good cost per wear rate.

It’s made from 100% linen, so it's of premium quality and an absolute steal with the current sale.

Home: 40% OFF Sheridan and ECO MODERN ESSENTIALS

Burnout continues to be a real issue with those working long hours from home or facing the wearying task of returning to ‘normal’ office life.

Your home should be the place where you can retreat, sit back and relax.

Take advantage of this surprise sale to stock up on some self-care goodies from Sheridan and Eco Modern Essentials.

ECO. Stone Diffuser & Best-selling Blends Collection, $130

ECO. Stone Diffuser & Best-selling Blends Collection from The Iconic

Firstly, you need to set the ambience, which can be done by using these oils to create a sweet-smelling mist in your bedroom or living room.

The blends included are the Energy Blend, Sleep Blend, Sinus Clear Blend, Calm & Destress Blend, Women’s Blend and Dream Drops Blend.

Bonus: the elegant stone diffuser works as decor, too.

Sheridan Supersoft Luxury Robe, $159.99

Sheridan Supersoft Luxury Robe from The Iconic

Once you’ve got your diffuser running, shed your workout/office/scrubs and wrap yourself in this luxurious cotton and Lyocell blend robe.

It will feel like your wrapping yourself in a soft, fluffy cloud.

Sports: 30% OFF Nike (men only) and Adidas

How are your New Year’s fitness resolutions goals going?

Do they need a bit of a boost?

Pick up some new workout gear from fitness powerhouses Nike and Adidas for an impressive 30% off.

Adidas High-Waisted Tights, $60

Adidas High-Waisted Tights from The Iconic

Some people complain about the struggle to find good workout tights - they obviously haven’t tried this Adidas pair!

These affordable tights are made from recycled polyester and have an ultra-high waist, so no more falling down when you run or squat.

Nike Air Max Alpha Trainer 4, $130

Nike Air Max Alpha Trainer 4 from The Iconic

Think of Air Max’s, but designed for running and training. That's what these shoes are.

The Air Max Alpha Trainer will be your new go-to gym shoes featuring the iconic swoosh, extra cushioning, and a mesh upper.

These trainers come in five different colour schemes.

Kids: 30% OFF AERE Mini

Aere is a favourite among The Iconic fans for its sustainable basic and trendy pieces.

The brand is all about organic material, classic silhouettes and earthy colours that can be mixed and matched in a capsule wardrobe.

But did you know they had a kids line as well?

Aere has stuck to their brand’s timeless style when creating their children’s range, veering away from the bright colours and cartoons usually seen adorning kids' clothing.

Aere Mini Square Neck Puff Sleeve Dress, $80

Aere Square Neck Puff Sleeve Dress from The Iconic

This 100% linen smock dress (with 100% cotton lining) looks like it would fit right in with any Instagram influencer’s wardrobe.

It has a square neck, puff sleeves and tied skirt.

The dress comes in the colours oat, orange and pale blue.

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