Taylor Swift’s Viral Jumbotron Moment Becomes an Instant Meme
Taylor Swift may still be shaking off the feelings from that viral moment at Super Bowl LIX, but her response has officially gone down in internet history as a meme.
In case you missed it, when the "I Can Do It With a Broken Heart" songstress was featured on the jumbotron at Caesars Superdome in New Orleans while supporting her boyfriend, Travis Kelce, during last night's game.
When she was met with "boos" from those in the stadium—notably, a stark difference from the way her fans joyfully embraced the Chiefs tight end during his many appearances at the pop star's Eras Tour (including the time he joined her on stage).
Swift's immediate reaction was caught on that same screen and in the hours since, screenshots of her expression during the cruel moment have gone viral for taking on new meaning.
They just showed @taylorswift13 on the video board at #SuperBowlLIX.
Let’s just say the reaction was mixed … pic.twitter.com/SxcS8rl7rN— Jim Wyatt (@jwyattsports) February 9, 2025
"When you remember you forgot to submit that assignment by 11:59 pm," a second quipped.
"When she finds out you use excel with a mouse," another viral tweet read.
"My wallet watching me sign up for Cowboy Carter presale," someone else mocked.
Several others suggested she inadvertently and "perfectly" recreated the suspicious monkey meme.
"I'm deceased," someone else wrote, including a side-by-side comparison.
"Taylor Swift with the same energy," one more added.
Taylor Swift with the same energy #SuperBowlLIX pic.twitter.com/DMBT2u3Gyy
— Adam Francisco (@adamfrancisco_) February 10, 2025
And another said it reminded them of a very specific scene from SpongeBob SquarePants.
Shortly after delivering the now-famous reaction, Swift appeared to ask those around her—including rapper Ice Spice—"What's going on?"
Rumor has it, it was nothing personal against the 35-year-old pop star but rather a result of Eagles fans in the crowd booing anything Chiefs-related, WAGs included, apparently.
On the bright side, Swift did earn a sweet shout-out of support from tennis legend Serena Williams, who stuck up for her online shortly before making a surprise cameo during Kendrick Lamar's all-star performance at halftime.
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