Yahoo Lifestyle Super7 to Commemorate MF Doom and Madlib’s ‘Madvillainy’ With ‘All Caps’ Video-Inspired Action Figure (EXCLUSIVE)
Four years after the death of British American rapper and producer Daniel Dumile, his alter ego MF Doom lives on — now in the form of an action figure.
Pop culture collectibles company Super7 is set to release an action figure to commemorate the 20th anniversary of “Madvillain,” Doom’s acclaimed 2004 collaboration with underground producer Madlib. Inspired by the group’s comic-book-come-to-life music video for “All Caps,” Super7 created a poseable, 16” tall vinyl collectible of Doom in his signature fedora, trench coat and metal mask.
More from Variety
Released after his third solo album (under his third-and-counting pseudonym, Viktor Vaughn), “Madvillainy” marked Doom’s first collaborative project since his days as a member of cult ‘90s group KMD. The record more firmly codified the rapper’s presence as both an undeniable talent and mysterious figure in the rap world, especially after adopting the iconography of one of Marvel Comics’ greatest villains. Though Super7 previously released (now sold out) 4” figures of Doom inspired by the cover for his 1999 debut “Operation: Doomsday” and a companion piece of collaborator Czarface, this release is the marquee collectible in their series, and could not come at a better time: just weeks after Marvel Studios announced that Robert Downey Jr. was cast as his namesake, Doctor Doom, in two upcoming “Avengers” films.
Despite Super7’s pedigree as a manufacturer of action figures inspired by rappers, the Madvillain figure is also the first music artist selected for the company’s SuperSize series, joining a variety of “Peanuts” and “Sesame Street” characters. Not only was the figure design drawn from art by James Reitano, who animated and directed the music video for”All Caps,” but it comes in a box with new images Reitano created especially for this release. Additionally, Super7 has created a capsule collection featuring apparel (shirts, sweatshirts and caps), sticker and button packs and a MF Doom skate deck.
Collectors can pre-order their own Madvillain figure on August 5 at 11 a.m. ET, but that window closes on Aug. 7 at 11:59 p.m. ET.
Best of Variety
Sign up for Variety’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
