Starbucks Fans, Brace Yourselves—Major Menu Cuts Are Coming

Loyal Starbucks fans should fill up on their favorite treats while they still can, because the popular coffee chain's menu is about to get a whole lot smaller.

During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian Niccol announced a “roughly 30% reduction in both beverages and food." However, the chain has yet to announce which items are getting cut.

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“While we’re only one quarter into our turnaround, we’re moving quickly to act on the ‘Back to Starbucks’ efforts and we’ve seen a positive response,” Niccol said in a press release. “We believe this is the fundamental change in strategy needed to solve our underlying issues, restore confidence in our brand and return the business to sustainable, long-term growth" he continued.

In a statement shared with People, Niccol said it was necessary to "clear the noise out both in food and beverage menus."

"That opens the door for better innovation that will hopefully resonate even more so for our customers," the executive continued.

Related: Starbucks Teases Return of Popular Drinks in Spring Menu Preview

The announcement follows a series of recent changes, including the return of free refills for customers who drink their orders in-store using ceramic mugs, glasses, or clean personal cups from home. (Only hot or iced brewed coffee or tea is available for refills; the offer does not apply to specialty drinks.)

On Jan. 27, Starbucks also brought back several classic coffee additions to condiment bars, including milk and sweeteners.

Earlier this month, the company implemented a controversial update to its code of conduct for employees and customers, walking back the "open-door" policy which allowed non-paying customers to sit inside the store and use the restrooms.

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