Sprite Fans are Ecstatic After Most Popular Limited-Edition Flavor Has Become Permanent

2025 is gearing up to be a game-changing year for food and beverages—among other things—with exciting new updates breaking literally every day. Taco Bell has been on a non-stop tirade of constant innovation with buzzy new items like their Caliente Cantina Chicken menu being promised seemingly every week. Better-for-you sodas are having an undeniable moment, with astounding growth taking place right before our very eyes. Snack brands like Lay's and Sour Patch Kids are shaking things up in spectacular fashion. It’s getting hard to keep. Whether this avalanche of creativity and innovation pays off for brands remains to be seen, but in order to knock it out of the park, sometimes you’ve got to take a big swing.

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Such is the case with Sprite’s most recent flavor innovation, Sprite Chill. First launched in April 2024, the initial Cherry Lime flavor, with a refreshing cooling sensation, became an instant hit, generating $50 million in retail sales after just 21 weeks on the market. That’s a whole lot of bubbles. With sales like that, it should come as a no-brainer that what was initially marketed as a limited-edition product has ballooned to the point of no return. Sprite fans have been begging the brand to make the game-changing beverage upgrade a permanent retail fixture, and after rumblings that it might be here to stay, it finally looks like they’ve gotten their wish.

Thanks to its stellar success, the mega-hit soda sensation has finally become a permanent addition to the Sprite family of products, including their Walmart-exclusive Strawberry Kiwi Chill flavor, which will launch later this month. According to brand director Katie Schaufelberger, Sprite Chill's monumental achievement is due in part to a fantastic marketing campaign centered around basketball and Atlanta Hawks star Trae Young (Ice Trae), which garnered 1 billion media impressions and overall 98 percent positive feedback.

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Additionally, the sub-brand was able to recruit consumers into the trademark, “which is unbelievable and a standard we always want to achieve with innovation," Schaufelberger said. Upon its initial release, fans were quick to embrace the cool, refreshing upgrade, with some even saying they “prefer it to regular Sprite.” Now that’s what we call a glowing endorsement, if we’ve ever heard one. Ooh, maybe we’ll get glow-in-the-dark Sprite next!

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