Simon Cowell Takes on New Judge Role to Review Pizza as Domino's 'Quality Captain'

"Domino’s is a definite yes from me," the 'America's Got Talent' judge said in a press release about the partnership

Simon Cowell has taken on his tastiest judging role yet.

The long-time talent show judge brings his critical eye to Domino’s in the chain’s newest batch of commercials.

The two advertising spots are full of language he used throughout his years as a judge on bothThe X Factor and American Idol. In the commercials, the America's Got Talent judge emphasizes his desire for perfection as one of the pizza chain's “quality captains.”

“At Domino’s, our stores now have quality captains, those who demand perfection,” a voiceover says at the start of one of the clips.

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Cowell challenges three employees to “impress” him. Their first pizzas do not do the trick.

“Terrible, pathetic, I hate it,” he tells them.

But, some pies actually do please the British TV personality.

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“I don’t have to think on this one,” Cowell tells the group of employees, anxiously holding hands like contestants on American Idol. “It's a yes.”

At the end, one customer is surprised by the familiar face behind the register.

“Guess who works at Domino’s?" the customer says on the phone after Cowell hands her a pizza.

The next 30-second spot is similar and emphasizes the importance of topping placement.

“Topping distribution: horrible,” Cowell tells one employee at the opening of the video.

“That’s a million percent no,” he tells another employee, who replies, “Noted.”

Just like the other spot, the employees impress Cowell by the end of his review run.

"It's a definite yes," he says with a smile.

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The collaboration was an obvious choice for the pizza chain. Domino's Senior Vice President Kate Trumbull said Cowell "demands excellence" on and off stage – and Cowell agrees.

“Domino’s demands greatness,” he said in a statement. “They know exactly what it means to deliver the perfect pizza. Domino’s is a definite yes from me.”

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