A Shopper’s Hair Is the Fullest It’s Been “in Decades” With This Anti-Aging Shampoo

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When I first noticed anti-aging products entering the hair care realm, I dismissed the concept as a gimmick. Deeper consideration and research, however, gave credence to the idea: After all, hair, like skin, changes with age (often to the tune of dullness, brittleness, and thinning). And, just as certain ingredients treat aging skin, others reverse age-related hair changes—ultimately restoring youthful volume, shine, and strength.One of the most promising anti-aging hair care formulas I’ve stumbled upon? Alterna’s Caviar Anti-Aging Multiplying Volume Shampoo, which lives up to its name, per Amazon shoppers.

Alterna Caviar Anti-Aging Multiplying Volume Shampoo

$31 at Amazon

The Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a strand-plumping hair wash with instant and long-term benefits. Specifically, it adds lift to roots, and plumps limp, fine strands to boost volume after a single use. Furthermore, the formula hydrates dry, brittle hair, leaving it softer, shinier, and generally more youthful-looking. With continued use, Alterna’s formula imparts additional benefits, including stronger, more resilient strands and lessened shedding.

The formula contains caviar—which, in addition to adding a touch of luxury, actually touts impressive benefits for aging hair. For one, caviar imparts glossy shine thanks to its richness in omega three fatty acids. Furthermore, caviar strengthens brittle, breakage-prone strands—in turn, supporting longer, healthier growth.

In a similar vein, Alterna’s shampoo features keratin—the structural protein responsible for hair strength. Years of damage (e.g. from heat styling, coloring, and environmental factors) can leech keratin from hair and leave it weak. By adding the protein back into the hair shaft, the shampoo restores lost strength.

Interestingly, Alterna’s shampoo also contains a handful of ingredients frequently associated with skin care products. Vitamin C in the form of ascorbic acid, for example, strengthens strands and adds shine; moreover, one study found vitamin C may even address certain types of hair loss.

Shoppers are in awe of Alterna’s shampoo. According to one reviewer, who dubs the product “a magic potion in a bottle” for their “thin hair,” it “boosts thickness and volume.” Similarly, a 68-year-old fan said the shampoo left their hair “fuller than ever before,” in addition to “soft,” and “bouncy.” The shopper concluded their hair looks “dramatically different” since using the formula, and more vibrant “than it has been in decades.” A final fan swore the shampoo gave their mane “so much body,” citing how it “plumps” and thickens “each strand.”

For maximum volume, fullness, and shine, shop Alterna’s Caviar Anti-Aging Multiplying Volume Shampoo at Amazon—plus similar anti-aging hair products, below.

Brazilian Blowout Anti-Aging Shampoo

$36 at Amazon

Andalou Naturals Argan Stem Cell Age Defying Shampoo

$11 at Amazon

Keranique Volumizing Shampoo and Conditioner

$20 at Amazon

Read the original article on InStyle