Roxy Jacenko's $42,000 'experience' sparks furious debate: 'Madness'

The PR professional has raised eyebrows with her latest offering.

Roxy Jacenko has divided Aussies after announcing her latest business venture. The PR professional, who has catapulted her daughter Pixie to social media fame, is offering a $42,664 “exclusive Mastermind experience” for budding entrepreneurs and business owners.

The course runs for eight months, and the SAS Australia star is offering a $2,664 discount for those who opt to pay in full upfront. The influencer is only accepting 16 students for her “intensive and inspiring coaching”, offering herself and 15 other entrepreneurs as mentors.

Roxy Jacenko at an event
Roxy Jacenko has come under fire for her latest career move. Photo: Getty

Participants will also receive two live hot-seat sessions per month, support from Roxy via email, tips, tricks, resources and more. However, interested parties will have to apply and be chosen by the businesswoman, who is looking for ‘smart and influential entrepreneurs’.

After her course outline was shared to popular Instagram account Influencers Updates AU, many slammed the eye-watering price tag in the comments.


“I don’t know who she is but if I had a spare $42K lying around I wouldn’t be spending it on a Mastermind course lol,” one person wrote.

“That’s someone’s full yearly income. What the actual f**k,” another exclaimed.

Screenshot of Roxy Jacenko's Mastermind website
The PR queen is offering her services as a coach and mentor. Photo:

“S**t who would pay this? Absolute madness,” a third added.

“Roxy does not have the range to mentor anyone for $5K a month. Get serious,” another remarked.

However, there were some people who defended the mum-of-two’s course, calling Roxy “savvy and successful”.

“There’s a lot of good business coaches/consultants out there! It's been around forever paying for someone’s advice to help grow your business. People have coaches to hit peak performances in sports etc,” a fan pointed out.

“Take advice from people who you admire and respect and I would 100 per cent take business advice from someone as savvy and successful as Roxy,” another claimed.

“This isn’t directed to ‘everyone’ it’s for people in business who want to take their business/product to the next level. I’d say it's a small investment for a large reward. Have people not seen the success of the brands under her PR company? I would definitely do it if I had a product to launch etc,” a third chimed in.

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