Reese's Fans Are Ecstatic Over Delicious New Collab: 'Might Have to Cop This One'

Nathan Hutsenpiller

18 February 2025 at 2:45 pm·2-min read

We’ve said it before and we’ll say it again: 2025 is gearing up to be yet another year of incredible brand collaborations. Bite-sized candy and chocolates alike have been at the forefront of our social media feeds for some time now, and we just came across some extremely sweet news regarding everyone’s favorite chocolate peanut butter cup.

Rita’s Italian Ice & Frozen Custard has announced an iconic treat collaboration with Reese’s. According to social media user @markie_devo, the world’s largest Italian Ice concept and the fan-favorite chocolate brand have teamed up to create the PB & Toffee Concrete, a delicious treat that has officially joined the ranks of other popular Rita’s Concrete creations.

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Those who fancy a perfect balance of nutty, crunchy and creamy are certainly in for a surprise once they get their fingers on the new PB & Toffee Concrete. This new creation blends Rita's velvety Vanilla Frozen Custard with Reese’s Peanut Butter Sauce and tops it off with an irresistible almond toffee crunch topping. Rita’s is calling it a “delightful fusion of smooth sweetness and savory crunch that will keep peanut butter fans coming back for more.” Are you craving it yet?

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A post shared by Markie_devo (@markie_devo)

Fans can expect to find the new PB & Toffee Concrete featured alongside the fan-favorite Resse’s Peanut Butter Mudslide Concrete, a beloved blend of Rita’s Vanilla Frozen Custard, Reese’s Peanut Butter Cups, Reese’s Peanut Butter sauce and Hershey’s hot fudge swirls. Together, both desserts form a bond only true Reese’s fans can appreciate, as they are the truest form of peanut butter and chocolate indulgence we can think of.

“Our fans have made the REESE’S Peanut Butter Mudslide Concrete a top treat choice at Rita’s shops,” Senior Director of Marketing at Rita’s Italian Ice & Frozen Custard Madalyn Weintraub said. “We’re thrilled to expand our REESE’S lineup with the new PB & Toffee Concrete, and continue offering our guests fresh, fun new recipes, toppings and flavors to create irresistible and unique frozen treats.”

Those interested in tasting the newest addition to Rita’s signature Italian Ice can look forward to the restaurant's dedication to making Italian Ice fresh daily on-site. The brand offers a rotating daily selection of over 80 flavors, with other menu items such as frozen custard, signature Gelati, frozen coffee, milkshakes and more.

Customers can download the Rita’s ice app to earn rewards on purchases as well as a free small ice, custard or Gelati after their first purchase. More information surrounding the new Reese’s PB & Toffee Concrete can be accessed by visiting your local Rita’s restaurant, or by visiting http://www.ritasice.com/.

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