Why this $10 TikTok lipgloss has 43,000 4.5 star reviews: 'Obsessed'

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swatches of the NYX Professional Makeup Butter Gloss from Amazon

Are you ready for a $10 lip gloss to change your life? We hope so!.

NYX Professional Makeup is a popular makeup brand, well known for its affordable yet high-quality products.

They’re sold at department stores and pharmacies across Australia, as well as being conveniently available on

The majority of their products are $30 or under, and they’re hyped by both makeup amateurs and professional MUA’s.

They’re also proudly cruelty-free.


If you’re a fan of TikTok, you’ve likely been seeing a few of their products pop up on your ‘For You’ page.

Recent viral beauty TikToks have featured the Marshmallow Primer, the XXL Lingerie lipstick or the Matte Setting Spray, to name just a few.

The current cult favourite gloss that has been dominating our feeds has been the NYX Professional Butter Gloss.

TikTokers give rave reviews

TikTok beauty influencer @itsleekleek featured the NYX Butter Gloss as part of her ‘Affordable Lip Combo’ video series, pairing the ‘Caramel’ shade with the NYX Espresso lipliner.

Screenshots from @itsleekleek's TikTok video

The result is a brown, glossy, 90s-inspired lip that complements Leek’s natural makeup look perfectly.

The video has racked up over 950 thousand views, 134 thousand likes and 500 comments.

“I’ve been looking for a combo like this for so long, thank you!” Commented one watcher.

“Gorgeous,” read another comment, as well as “stunning” from someone else.

Screenshots from @imhannahcho's TikTok video

Another TikToker, @hannahcho, made a video about the NYX Butter Gloss’s being her “best cheapest lipglosses I’ve ever owned, and I have a lot of lip products.”

In the video, she applies the gloss and comments that it’s “so shiny and smells…really sweet”.

One of her comments agreed with the sweet scent sentiment, saying “it smells like vanilla and like baked deserts? I don’t know how to explain…but it smells AMAZING”.

Butter Glosses were also featured on users’ @lauraxbui’s channel.

Screenshot from @lauraxbui's TikTok

Laura has a popular video series where she buys and reviews products that ‘TikTok made her buy’.

For the gloss, her rating was ‘10/10. Buttery soft on the lips and doesn’t feel sticky’.

On the screen, she shows the glossy swatches of the shades Fortune cookie, Madeleine, Praline and Red Velvet on her hand.

NYX Professional Makeup Butter Gloss, $9.95

NYX Professional Makeup Butter Gloss from Amazon

The budget-friendly lipgloss comes in a heap of different shades, with NYX regularly releasing new collections based on sweet or quirky themes.

Their most recent collection, based on sweet treats, includes shades named after Devil’s Food Cake, Ginger Snap, Red Velvet, Creme Brulee and more.

The glosses are multi-purposeful, able to be worn on their own as a glossy, sheer tint or they can be layered over your favourite matte lippy.

The gloss can also be layered to build up the colour.

Unlike the sticky lipgloss from our childhood, which had us constantly pulling hair out of our pout, these glosses are never sticky or slimy when applied.

NYX Professional Makeup Butter Gloss on different lips from Amazon

The lightweight formula is designed to glide on like butter, hence the name.

Over 42,000 4+ star reviews

It’s not just beauty influencers going made over these glosses either…the cult beauty product has racked up an insanely impressive 4.6 average rating, out of more than 42 thousand reviews.

One reviewer had nothing but compliments for the gloss, “Obsessed, hydrating, perfect colours. So good!”

Another happy buyer said, “I’ve seen the hype about this gloss online. It definitely lives up to it.”

A third rave review says, “The most gorgeous lipgloss that I’ve ever had the pleasure of owning. Super buttery and lasts well. Can be worn either on its own or over lipstick. Will be buying again.”

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