‘Montana Boyz’ Reality Show In The Works; Vice Studios & Viral Nation Series Will Follow Social Media’s Cowboy Stars

Stewart Clarke
·2-min read

EXCLUSIVE: Saddle up, TikTok stars the Montana Boyz are getting their own reality show. The plan is to show them juggling life on the ranch with their newfound social media stardom in a new unscripted series, which is now in the works.

Kaleb Winterburn, Mark Estes and Kade Wilcox – better known as the Montana Boyz – have blown up on social media where they show off their rugged cowboy lifestyles, lip-sync to country music tracks and party. Vice Studios Group and Viral Nation, the creator agency that reps the trio, have joined forces to develop the series about them.

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The working title is Montana Boyz. The show will capture the former college football stars and Montana born and bred boys – or boyz – as they divide their time between working on the ranch, partying in Music City and looking for love. The relationship status of some members is already headline news, notably that of Estes, who until recently was dating Kristin Cavallari.

“This is a dream come true for our brand and we are so excited to begin this journey together,” said Montana Boyz member, Winterburn. “We believe this opportunity will allow us to push harder and pave new ways for the Montana Boyz. We are forever grateful for the trust and support from all of our fans and hope that we can continue to provide valued entertainment to your platforms.”

Vice Studio Group’s Danny Gabai (Jim & Andy), Lauren Terp (Big Rad Wolf) and Andrew Freston (The American Gladiators Documentary) will exec produce alongside Jonathan Chanti, Joanna Giunta and Paul Telner for Viral Nation. Sarah Jin will produce.

“These authentic American cowboys have built a massive following on social media, and this project will offer their fans an exclusive look into their lives as they transition from their roots in Montana to the energetic nightlife of Nashville,” said Telner, Head of Programming, Viral Nation. “The Montana Boyz represent more than just viral moments; they embody a unique lifestyle and an unbreakable bond.”

Danny Gabai, Co-President Vice Studios Group added: “We can’t wait to tell their incredible stories to an even wider audience. With a million followers on TikTok, as well as appearing on multiple social platforms around the globe, we know that the world just can’t get enough of them and their adventures, so we aim to fill that void.”

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