McDonald's to 'revamp morning coffee ritual' with new design, cups for the holidays

McDonald's will be working with a tech company to make your morning coffee sing this upcoming holiday season.

The fast-food restaurant chain is working alongside Doodles to bring the holiday campaign, "GM Spread Joy," to life in the coming months. It is set to "revamp the morning coffee ritual for a new generation of consumers," according to a news release.

Beloved characters from Doodles, a next-generation entertainment company focused on immersive storytelling, will be featured on McCafe cups at stores nationwide.

Their mission, according to the company website, is to "define the standard for immersive storytelling and color the world with joy." The company also lets people step into a "transmedia storytelling platform" where online users can create and customize Doodle avatars, collect digital items, connect with others and unlock award-winning content based on their participation.

What characters are on the new cups?

The newly designed McCafe cups may feature Hap and Mello, two best friends within the Doodles universe and the first characters to have their stories told. Hap is a mad scientist crossed with a golden retriever while Mello is always around to help with the technical details when he gets stuck, according to Doodles.

Purchase of the cup unlocks a number of additional perks and goodies for customers, including surprise digital collectibles and wearables, exclusive merch and access to song "Good Morning," the official campaign track sung by Marley Bleu and produced by Pharrell Williams.

"The collaboration bridges the McDonald's coffee experience with Doodles' whimsical animated content, introducing fans to a unique blend of physical and digital engagement," according to the news release.

This article originally appeared on USA TODAY: McDonald's drops new coffee cups with Doodles for the holidays