Martha Stewart’s 'Thirst Trap' Era Is Back—And Fans Are Obsessed

Martha Stewart shared a new video on social media of an ad she did for MAC Cosmetics, and fans can't get over how "iconic" the clip is, declaring it the return of her "thirst trap" era.

The 83-year-old shared the clip on Instagram on Jan. 28, with the caption reading, "I’m Martha Stewart and #IOnlyWearMAC. #MACFleshpot #MACNudes."

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Stewart is the new star of MAC Cosmetics' latest campaign, and in the video, she created her own ASMR experience as she answered the question, "What gets me in the nude?"

"How about a strawberry, fresh picked from the garden?" she asked at the start, taking a bite of the tasty fruit as she said, "Best in the hot sun."

She then tasted some honey, saying it "makes a mess," before snacking on some pomegranate while commenting, "Try eating one of these in a lily-white bed. Can't do it."

At the end of the clip, Stewart showcased a MAC lip pencil and nude lipstick as she declared, "I'm Martha Stewart, and I only wear MAC."

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Fans went wild over the unique ad, with strong reactions like, "When I grow up, I want to be Martha." "No because this is the most iconic video I’ve ever seen," and "omg ???????????"

"I’m trying to thirst trap at 83 like this because what?! *takes notes*" said another fan.

Someone else wondered about what led to the ad, proclaiming, "Bruhhhh whoever got martha stewart to do this ad is either a genuis or unhinged but it worked anyway."

The praise continued in the comments, with a few other top notes including, "Thirst trap Martha is my favorite Martha 🔥," and "May I be this hot always."

For those looking to copy Stewart's makeup look, MAC Cosmetics showcased the products on the official website. Stewart wore the Prep + Prime Lip and the MACximal Sleek Satin Lipstick in the Fleshpot color. Other celebrities taking part in the campaign include Julia Fox and Tiffany "New York" Pollard.

Next: Martha Stewart’s Latest Career Update Thrills Fans: "How Do I Buy This Yesterday?"