Martha Stewart and Reese Witherspoon Use the Glowy Makeup Brand That's on Secret Sale

Rachel Trujillo
·5-min read

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When a beauty brand is as popular with celebrities as it is with editors, it’s safe to assume those products will live up to the hype. Few brands have as many stamps of approval across the board as Ilia. Its minimal skincare and makeup includes a wide range of products that have been praised by Martha Stewart, Kate Hudson, and Reese Witherspoon.

Recently, our shopping editors had the chance to test out a few new and best-selling products from Ilia that have quickly made their way into our daily routines, including a concealer used by Pamela Anderson, a skin tint that Kate Hudson, Cindy Crawford, and Vanessa Hudgens are fans of, and more. InStyle readers can shop our top picks and save 20 percent sitewide with exclusive code HOLIDAY20 at checkout.

Editor-Loved Ilia Beauty Products

The Base Face Milk

Ilia

Ilia

Don't let how light this moisturizer is fool you—the rich formula is perfect during the winter months when my skin becomes incredibly dry and needs added moisture. I've tested dozens of high-end skincare products, and this Reese Witherspoon-approved moisturizer for sure falls in my top three thanks to its consistent quality and formula. — Kelsey Fredricks, Partnerships Writer

In Full Micro-Tip Brow Pencil

ILIA

ILIA

As a 43-year-old, I've noticed that my once-thick and enviable eyebrows have significantly thinned at the tails over the past few years. While I'm a makeup minimalist, I now swear by Ilia's brow pencil for shaping and filling in the bare spots. It goes on easily and provides a natural yet fluffy and full look similar to what I once had in my youth. There are plenty of shades to match your exact hair color, and I love that it comes with a built-in spoolie on one side so I can tame any stray hairs before filling in the gaps. — Lauren Fischer, Senior Partnerships Editor

Color Haze

Ilia

Ilia

To be honest, I've gotten lazier with my beauty routine as I've gotten older. That's why, when I land on a product that multi-tasks and gives me a youthful complexion, I'm sold. This cream blush and lip duo is absolutely stunning. It gives me a natural, healthy-looking flush and blends seamlessly with my other makeup. I love dabbing it on my lips for a hint of color, and it's pretty long-lasting with a gloss layered on top. Thanks to ingredients like jojoba oil and coconut oil, it doesn't emphasize the dry patches on my cheeks and instead, they look natural and hydrated. — Ali Faccenda, Associate Partnerships Editor

Limitless Lash Mascara

Ilia

Ilia

I've tried dozens of mascara over the years, and this one, which Martha Stewart revealed is her go-to for a 10-minute beauty routine, is my favorite for everyday wear. Its lightweight formula feels like I'm not wearing anything but makes my eyelashes look naturally long. It lasts all day, doesn't transfer under my eyes, and only requires one coat. It's so good, I recommended it to my sister, and now it's her favorite, too. — Bridget Degnan, Partnerships Editor

Super Serum Skin Tint SPF 40

Ilia

Ilia

This is the Ilia product that everyone knows about, but I'm always shocked by how few people in my life have actually tried it. I bought the brand's tinted SPF before my honeymoon to Maui in 2021 and was instantly in love with the lightweight coverage, added sun protection, and hydration that make my skin feel dewy without the product running off my face. That last part is the biggest reason why I still use it three years later—a little bit of setting spray keeps this tint on my face for hours, no matter the weather, and I always feel like the best version of myself when I have it on. — Ariel Scotti, Partnerships Editorial Director

Multi-Stick

Ilia

Ilia

Some people can’t leave the house without applying mascara or filling in their eyebrows, but my one non-negotiable for makeup is blush. The multi-stick from Ilia became my favorite for quickly adding a flush of color to my cheeks during my daily beauty routine a few years ago, and I haven’t looked back. Also praised by Mindy Kaling as a product she “absolutely loves,” the blush stick hydrates my skin with a dewy glow, lasts all day, and can also be applied on my lips for a matching pop of color. — Rachel Trujillo, Partnerships Commerce Writer

True Skin Serum Concealer

Ilia

Ilia

I am super picky about my concealer, because I've always struggled with hyperpigmentation. And while I need something more full-coverage, I also don't want to feel like I have tons of makeup caked on just to cover those spots. Fortunately, this Ilia True Skin Serum Concealer leaves me with an even, bright complexion but feels like I'm wearing no makeup at all. It's lightweight, dewy, and includes skincare benefits to improve my skin while looking natural. — Megan Schaltegger, Partnerships Commerce Writer

True Skin Serum Foundation

Ilia

Ilia

While I exclusively use a lightweight skin tint for my daily makeup routine, some events call for more coverage. I recently gave Ilia’s medium-coverage foundation a try and was pleased with how nicely it evened out my skin without feeling cakey or heavy on my face. The breathable formula lasted throughout a long event without smearing or fading. I’ll be reaching for this foundation throughout the holidays for parties and holiday gatherings. — Rachel Trujillo, Partnerships Commerce Writer

Head over to Ilia’s site to shop more top-rated skincare and makeup with our exclusive promo code HOLIDAY20 through December 14.

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