Married At First Sight's 10th season is currently midway through production in Sydney.
This year producers have introduced a 'celebrity twist', by casting participants with large social media followings and past TV experience.
From a TikTok sensation with 500,000 devoted fans to an already famous British reality star and a former Neighbours actor and a rock star, this year's brides and grooms are anything but ordinary everyday Aussies.
A show source tells Yahoo that the decision to cast existing public figures was a strategic one by producers.
“This year's cast have almost one million followers between them and some are already classed as celebrities in certain circles. Producers are hoping this will equate to record-breaking ratings and attract more younger viewers than ever before,” the source says.
“Every year there's pressure to be bigger than the season prior and having a cast full of people already comfortable on camera, who know how to perform, also makes it easier for drama to unfold.”
Meet the brides
Reality star Evelyn Ellis
Big Brother UK star Evelyn Ellis, 26, recently joined the cast for the upcoming 10th season as an intruder. The Sydney-based bride already boasts 64,000 Instagram followers.
Podcaster Tahnee Cook
Bondi-based Tahnee, 27, is the co-host of popular Australian podcast The Like Us Girls, and already has almost 50,000 followers across all of her social media platforms.
Influencer Bronte Schofield
Perth-based Bronte Schofield is a micro-influencer with almost 11,000 followers on Instagram.
TikTok star Janelle Han
Perth-based Janelle Han has built an audience of over 500,000 fans on TikTok thanks to her makeup tutorials and artistry. She has already signed to MGMT, the management company that looks after stars such as Pip Edwards.
Influencer and entrepreneur Melinda Willis
Melinda Willis is a popular influencer from Brisbane, who has 150,000 Instagram followers, and a successful entrepreneur. She is the CEO of Australian beauty brand Feather Sisters, director of fashion brand BSSA and owner of a salon and premium eyelash brand.
Influencer Caitlin McConville
Caitlin McConville is an influencer and make-up artist from Queensland, who already has 17,500 Instagram followers and is 'destined for OnlyFans', according to Daily Mail Australia.
Food influencer Alyssa Barmonde
Alyssa Barmonde is a single mother and baker from Sydney's Northern Beaches, who has amassed an Instagram following of 18,700 thanks to her baking content.
Singer Lyndall Grace
Lyndall Grace, 27, is a singer-songwriter from Perth. The musician was diagnosed with cystic fibrosis at birth, and works with multiple charities raising money to 'fund vital support services and research for people living with the disorder'.
Hairdresser Mel Shepherd
Sydney-based Mel Shepherd is one of the older brides this year and owns a salon on the Northern Beaches. She has likely been getting advice on how to handle her impending reality TV fame from close friend The Block's Mitch Edwards.
Dentist Sandy Jawanda
Melbourne-based Sandy Jawanda is the owner of boutique cosmetic and general dentistry Smiles of Plenty in Yarrambat.
Childcare worker Claire Nomarhas
Claire Nomarhas is a childcare worker from Melbourne who sources are saying is set to find herself in the middle of plenty of drama on the upcoming season.
Meet the grooms
Reality star Layton Mills
Sydney-based Layton Mills is a former dating show contestant after appearing on Seven's First Dates in 2016. The hunk is also a successful entrepreneur, and the founder and CEO of AusCann, an 'Australian-based company focused on the development and commercialisation of cannabinoid-derived therapeutic products to address unmet needs for humans and animals'.
TikTok star Adam Seed
TikTok star Adam Seed, who splits his time between Sydney and London, is a model, micro- influencer with over 12,000 followers and co-owner of Meta Competitions.
Actor Shannon Adams
Melbourne-based Shannon Adams is a personal trainer and former actor, who had roles in Blue Heelers, Neighbours and Rush when he was younger.
Rock star Jesse Burford
Perh-based Jesse Burford is a self-described 'rockstar' who performs live around Western Australia, and an 'alternative' marriage celebrant. The soon-to-be reality star states on his website he offers 'non-shit weddings for couples who rock' and his services are 'untraditional, full of banter and rock'.
Entrepreneur Dan Hunjas
Dan Hunjas is a Gold Coast-based marketing agency owner who 'lives a life full of adventure, fun, fitness and fast cars'. He is planning on opening his own tequila bar once he finishes filming Married At First Sight
Stripper Harrison Boon
Harrison Boon is a Sydney-based construction worker who works part-time as a topless waiter and stripper.
Voice-over artist Ollie Skelton
Perth-based Oliver 'Ollie' Skelton is a voice-over artist, who has voiced adverts for brands such as advertisements for Kmart, Manscaped and Koala Mattress. He currently works for Southern Cross Australia as an account manager in direct sales.
Insurance broker Duncan James
Duncan James, an insurance broker from Sydney's Northern Beaches, is tipped to be the gentleman of this year's season.
Senior marketer Joshua White
Joshua White is a Sydney-based marketing genius and may be one of this year's oldest grooms but is still tipped to bring some entertainment. “He will cry and make a fool of himself,” one person, who knows him personally, recently commented.
Tradie Cam Woods
Northern Territory-based Cam Woods is known as 'the travelling tradie' after documenting his 'remote work and the amazing things he's seen along the way' online.
Sparky Rupert Bugden
Brisbane-based electrician Rupert Bugden is one of this year's intruders and is described as a 'genuine guy looking for love' by Daily Mail Australia.
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