Lego Line Inspired By Seven Year Old's Sexism Letter Sells Out

In February, we reported on a letter written by a seven-year old to the makers of Lego lamenting the lack of options for girls.

Charlotte Benjamin was clearly perplexed after discovering that the toy company divided its Lego into two sections: one for girls and one for boys. Even more puzzlingly, the boy "Legos" were clearly more successful and having a much better time.

So Charlotte did what any normal seven-year old would do and wrote a scathing letter to Lego demanding more options for girls.

In response, Lego created a new female-centric Research Institute set featuring a lab set, telescope and dinosaur fossils.

Developed by geophysicist Ellen Kooijman, the range is so popular it's already sold out on the website.
Although Lego has always depicted itself as gender neutral, it began catering more to girls in 2011 with the introduction of Lego Friends.

But the line was criticised for featuring a juice bar, a bakery and a pet salon, with the female Lego figurines lacking any kind of job.

"The boys went on adventures, worked, saved people, and had jobs, even swam with sharks," Charlotte wrote to Lego.

The new set is aimed at the working woman, with Lego creator Alatariel Elensar, saying, "I have designed some professional female minifigures that also show that girls can become anything they want."

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