Gigi Hadid Sizzles As The New Face Of Seafolly

Gigi Hadid for Seafolly.
Gigi Hadid for Seafolly.

Gigi Hadid for Seafolly. Photo: Seafolly.

We're only a month (and a bit) into 2015, and Gigi Hadid is already taking over the campaign trail.

The 19-year old took to Instagram overnight to announce her new appointment as the face of Australian swimwear brand Seafolly.

"AUS!! I'm so excited to be the new face of @seafollyaustralia this season! In stores soon xo #seafolly", she posted.

Shot on the beaches of Tulum, Mexico, Hadid sizzles in the latest wares from the brand, which possess a sporty, graphic aesthetic.

"A few styles are neoprene, so they kind of feel like wet suits, ...and I felt like a Bond Girl in it," Hadid told Style.com.

The model has strong ties already to Australia - she's currently dating Australian singer Cody Simpson.

"My love for Australia is deep," Hadid is quoted as saying on the Seafolly website. "Growing up on the beaches of Malibu I have lived in a bikini for as long as I can remember and being the ambassador of such an iconic swimwear brand is something I'm very proud to be a part of."

Gigi Hadid for Seafolly.
Gigi Hadid for Seafolly.

Gigi Hadid for Seafolly. Photo: Seafolly.

Gigi Hadid for Seafolly.
Gigi Hadid for Seafolly.

Gigi Hadid for Seafolly. Photo: Seafolly.

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