Yahoo Lifestyle Rihanna’s Dior Campaign Is Here
Rihanna in the new Dior campaign, photographed by Steven Klein. Photo: WWD
For those of you collectively holding your breath, waiting for anything – a teaser pic, a Badgal Riri instagram, even a single tweet – to be released from Rihanna’s first Dior campaign, well, the wait is over.
The first images from Rihanna’s Dior campaign are here, and, in a word, they’re epic.
Shot by legendary photographer Steven Klein inside the Palace of Versailles, the images are moodier, broodier and have a whole lot more attitude than Dior’s usual flawless, ladylike images featuring other campaign stars such as Jennifer Lawrence and Natalie Portman.
Photo: WWD
Rihanna, outfitted in pieces from the brand’s Esprit Dior collection, looks like a glamazon in her sequined high-neck dresses, clutching armfuls of metallic Diorama bags. In an accompanying short video advertisement, Rihanna runs through the famous Hall of Mirrors – red ballgown gathered up in her hands – to the strains of her own song, “Only If For A Night”.
Of Rihanna, Dior's CEO Sidney Toledano told WWD that “she has this kind of elegance – we saw it from the very first moment – and then she can surprise. She can be unexpected and we like it. It’s part of this personality.”
“[Rihanna] is a goddess but accessible. The way she moves is part of the young generation.”
Rihanna is the first black woman to appear in a Dior campaign, making these images not only endlessly glamorous but also iconic.
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