Sephora Launches Australian Online Store

Sephora has announced the launch of an Australian online store. Photo: Getty Images

International beauty giant Sephora has been fulfilling our beauty needs in Oz since 2014, but now you can take your love of all things beauty-ful to the next level - from the comfort of your own home!

Sephora have today announced the launch of its online store – Sephora.com.au.

"We wanted to ensure all Australians had access to the Sephora Australia offerings no matter where you live," says Sephora Australia’s country manager, Libby Amelia of the decision to extend the brand online.

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"We believe the top sellers will likely to be our hotly anticipated brands such as Marc Jacobs Beauty, Kat Von D, IT Cosmetics and of course our own private label, Sephora Collection," added Amelia.

"When we launched Sephora in Australia in December 2014, these were the brands that were highly sought after and sold out the quickest (and continue to be our best-sellers), so now that the rest of the country is able to get their hands on them, we are sure they’ll be equally as popular online."

"Investing in Luxola was a unique opportunity to penetrate the online beauty market and to create an amazing beauty community in Australia," says Anne-Véronique Bruel, President of Sephora Asia of the company's recent acquisition of Luxola, an independent beauty e-tailer that has transitioned to Sephora.com.au.

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"Sephora has listened to the calls of Australian beauty lovers who have been patiently waiting for the chance to purchase Sephora online for some time," added Luxola founder and CEO, Alexis Horowitz-Burdick.

"We are so excited to expand the offering and provide access to even more great products to beauty lovers in Australia and internationally."

The website will stock a number of new exclusive brands including ZOEVA, Erno Laszlo and To Be Calm alongside their current exclusive brands including Becca and Kat Von D and Marc Jacobs.