Yahoo Lifestyle Sephora Opening New Store In Melbourne
Sephora have announced they are opening a store in Melbourne this December. Photo: Sephora
Sephora has just announced it will open its first Melbourne store before Christmas 2015.
Located in the heart of the CBD at Melbourne Central, it will be the global beauty chain's third in Australia, following the opening of their second Sydney store at Macquarie Centre in North Ryde this coming September.
Country Manager from Sephora Australia, Libby Amelia, says they are thrilled to finally be able to offer Victorian beauties access to the world of Sephora.
"This is a hugely exciting announcement for Sephora and it certainly has been difficult to keep under wraps! After the huge success of our first Sydney store and the announcement of our second store at the Macquarie Centre this month, there has been much anticipation and demand for Sephora from beauty fans in Melbourne.
Melbourne has always been on our radar, it was just a matter of timing and the right location – which is hugely important to Sephora. With every store opening, we need to ensure our customers receive the same unique experience as they would overseas; it’s a place for discovery, entertaining and expertise – and this needs to be replicated at each and every store.
We explored several different location options for the Melbourne store but Melbourne Central was the front runner. The CBD location, the high calibre of retailers and the size of the space available were all attractive factors that led us to choose this exciting shopping destination."
However beauty-lovers outside of Melbourne and Sydney fear not - the retailer has plans to open up 20 stores across Australia and they are in negotiations to open an Australian based online store.
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