Yahoo Lifestyle Helen Mirren Is The New Face Of L'Oreal Paris
Helen Mirren.
Proving that age is no barrier to beauty, 69-year old Dame Helen Mirren has been appointed the face of L'Oreal Paris.
The actress said she was "delighted" to join the L'Oreal family and its existing group of "high achievers", with Blake Lively, Diane Kruger and Freida Pinto among the other current celebrity brand ambassadors.
L'Oreal's general manager Elen Macaskill, described Dame Helen as "brilliant, irreverent, beautiful, sexy and quintessentially British."
Mirren said that although she'd never been gorgeous, she hoped the new campaign would inspire confidence in women.
"I am not gorgeous, I never was, but I was always OK-looking and I'm keen to stay that way," said Mirren, who chose to go unretouched in the campaign.
"I hope I can inspire other women towards greater confidence by making the most of their natural good looks."
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