Dove's #ChooseBeautiful Campaign Is The Best Thing You Will See Today

If you had to choose between “beautiful” and “average”, how would you describe yourself?

According to a recent Dove survey, a whopping 96% of women picked the latter.

Shot in five cities around the globe – London, San Francisco, Shanghai, Sao Paulo and Delhi - the new Dove Real Beauty video shows two doors marked “beautiful” and “average”, and women were filmed as they decided which door to enter. Not surprisingly, most opted to walk through the “average” door.

“Women make thousands of choices each day — related to their careers, their families, and, let’s not forget, themselves,” the company said in a statement about its new #ChooseBeautiful campaign. “Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day.”

See for yourself: