Blake Lively The New Face Of L'Oreal Paris

Blake Lively for L'Oreal Paris.
Blake Lively for L'Oreal Paris.

Blake Lively for L'Oreal Paris. Photo: Terry Tsiolis / Total Management for L'Oreal Paris.

Following hot on the heels of her Gossip Girl co-star Leighton Meester, Blake Lively is the latest celebrity to ink a deal as a spokesperson for L’Oreal Paris.

The 26-year-old joins an exclusive group of L’Oreal Paris ambassadors, which includes Doutzen Kroes, Barbara Palvin, Eva Longoria and our very own Megan Gale.

“Blake embodies all the modern codes of Hollywood glamour," says Cyril Chapuy, Brand Global President of L’Oréal Paris. "She is flashing a substantial swath of upper elegance and sensuality. She has become a beauty icon for a whole generation with her gorgeous gold-dipped hair, luminous gaze and drop-dead smile. Today, this strong, charismatic and definitely glowingactress is joining the L’Oréal Paris family. And we’re so proud to welcome her."

Lively is equally as thrilled to be partnering with the brand, saying that she grew up with the inspiration of the L’Oreal Paris message, “We’re worth it”.

Blake Lively for L'Oreal Paris.
Blake Lively for L'Oreal Paris.

Blake Lively for L'Oreal Paris. Photo: Txema Yeste / Trunk Archive for L'Oreal Paris.

“What an important value to instill in women," says the actress. "That beauty is rooted in confidence. That is key. That is why I’m so proud to be a L’Oréal Paris woman."

In addition to her role on Gossip Girl, Lively has garnered critical acclaim for her film roles, including The Town, Savages and The Private Lives of Pippa Lee.

Famous for her fashion prowess (Lively doesn’t have a stylist), Karl Lagerfeld handpicked her as the face of Chanel’s Mademoiselle Bag, and she is currently the Ambassador for Gucci’s Premiere fragrance.

Lively's next project is a starring role in the feature film Age of Adaline alongside actress Ellen Burstyn.

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