Blake Lively The New Face Of Gucci Premiere

Gossip Girl star Blake Lively has signed on to become the face of Gucci’s latest female fragrance, Premiere.

The fashion icon, who is also the face of Chanel’s coveted Mademoiselle handbag line, joins the likes of Evan Rachel Wood, Chris Evans and James Franco in representing the Gucci house of fragrances.

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“It is a pleasure to collaborate with (Gucci creative director) Frida Giannini,” said Lively in a press release. “I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance."

In turn, Giannini stated that the Premiere fragrance was inspired by timeless glamour, making Lively the perfect candidate for the role.

“In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake's unique style and charisma brings that allure to life in a very contemporary way.

"She is a girl of extraordinary beauty and she's a girl who loves fashion," Giannini continued. "Although she's young, she's also very determined, and I liked this spirit ... She knows how to be a diva in the right sense, with an aspirational glamour."

A short film directed by Nicolas Winding Refn, who was awarded best director for the thriller Drive at the Cannes Film Festival 2011, will accompany the print campaign.

Gucci Premiere will launch in Australia on October 14, 2012.

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