MAC, CeraVe and The Ordinary: These are the biggest beauty items of 2021

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Beauty brands 2021
Beauty brands 2021

2021 has been a whirlwind - at times, it feels like it’s been thirty months long; then it feels like 2020 was only yesterday.

As many states have suffered extended lockdowns, there have been limits on what we can and can’t do for fun.

One thing always on hand is experimenting with makeup - studies show wearing make up helps people to differentiate work and home life and boost mood.


The beauty industry continues to dominate e-commerce sales and trending YouTube videos, but who are the big dogs in the beauty world?

Biggest brands

The Cosmetify Index has released a bumper wrap-up of the biggest beauty trends, brands and influencers.

If you’ve been debating a new eyeshadow palette, but are unsure of which brand to go for, maybe try one of the biggest brands of 2021.

Huda Beauty

Huda Beauty is a high-end makeup brand best known for its faux lashes and highlighter formula.

Originating as a blog by makeup maven Huda Katten, the brand has skyrocketed due to its engaging social media content.

They also top Cosmetify’s list of beauty brands with the largest social media presence!

Huda Beauty Glow Obsessions Mini Face Palette, $44

This is one face pallet that will become an obsession.

Huda Beauty Glow Obsessions Mini Face Palette from Sephora


The OG makeup brand from our school formal days; MAC continues to dominate the beauty game.

Constantly releasing trendy new collections inspired by pop culture and current events, MAC also has a huge amount of "cult favourite" OG products that are raved about by everyone.

If you’re a makeup newbie, they’re the perfect brand to start with.

It's also in the top three for the biggest social media presence beauty brands.

Studio Fix Fluid SPF 15 Foundation, $55

Professional makeup artists and everyday wearers alike love this MAC foundation.

MAC Studio Fix Fluid

Anastasia Beverly Hills

Lucky number three is Anastasia Beverly Hills, a.k.a, the brand that saved us from our over-tweezed 90s eyebrows.

They’re globally known for their eyebrow products and have an incredible repertoire of eyeshadow pallets, lip products and more.

Anastasia Beverly Hills Brow Bae-sics Deluxe Kit, $57

Heaven for your brows on a stick.

Make that several sticks in this deluxe kit.

Anastasia Beverly Hills Brow Bae-sics deluxe kit from Adore Beauty

JLO Beauty

Consider yourself a trendsetter who likes to stay on the cutting edge?

Why not try JLO Beauty, named the number one rising beauty brand of 2021?

And, yes, it’s owned by that JLo - who wouldn’t want to know her beauty secrets?

We’d trade our left arm for that flawless complexion she rocks.

That JLO Glow 4-Piece Kit, $64

If you want that JLO Glow, there's no better place to start than this kit.

That JLo Glow 4-Piece Kit from Sephora

Hottest products

Funnily enough, the top three hottest products aren’t actually products from the top three beauty trends - obviously, these are holy grail products with a massive cult following to bump them up the list.

They must be worth the hype!

1) Charlotte Tilbury Hollywood Flawless Filter, $44.00

You can wear this versatile highlighting product alone, under foundation, mixed with foundation, or dotted on your cheekbones over your base.

It makes wearers look radiant and youthful and smooths imperfections.

Charlotte Tilbury Hollywood Flawless Filter from Sephora

2) The Ordinary AHA 30% + BHA 2% Exfoliating Peeling Solution, $7.20

The Ordinary is an affordable solution to fancy skincare.

One of its most popular products is the Exfoliating Peeling Solution, which is designed to minimise blemishes and make your skin glow, queen.

The Ordinary AHA 30% + BHA 2% Exfoliating Peeling Solution from Sephora

3) CeraVe Foaming Cleanser, $11.99

Another budget-friendly big seller.

The CeraVe foaming cleanser is perfect for those of us with dry, sensitive or combo skin.

It's deeply cleansing without irritating your skin and is fragrance-free, oil-free, paraben-free and sulphate-free.

Cerave foaming facial cleanser from Chemist Warehouse

Australia's biggest brand

Cosmetify also published the biggest brand per country, which ranked Avon, Colourpop and Fenty Beauty on the list.

Australia’s favourite beauty brand is The Body Shop - it’s also the most searched beauty brand in the world!

Apparently, we’re big fans of cruelty-free skincare and pamper products.

If you’re stuck on a special someone on your Christmas list, we guarantee you can’t go wrong with a delicious-smelling body butter or hand cream.

​​Oils of Life™ Intensely Revitalising Facial Oil, $55

If you or a loved one want a natural daily moisturiser, try The Body Shop's Oils of Life.

Oils of life facial oil from The Body Shop

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