Luke Combs, Columbia Partner on Special Turkey Hunting Collection

Luke Combs is more than just a country music superstar. He’s also a husband, father of two and an avid hunter and fisherman.

And now, the entertainer has teamed with Columbia Sportswear, one of his favorite brands, on a special Turkey Hunting Collection under the company’s Performance Hunting Gear label. Combs has been an ambassador for Columbia since 2018 and wears its shirts both on stage and out in the field.

More from WWD

• Isabella Massenet Sees Fashion Through Music

• Snaps Creates Custom Shirts for Rascal Flatts' Jay DeMarcus

• EXCLUSIVE: Jin Stars in Alo's 'Wellness Begins With Self-Love' Campaign 

The PHG x Luke Combs Turkey Hunting Collection features the Mossy Oak Greenleaf camouflage on vests, a hoodie, pant, ball cap, gloves and a gaiter. Combs tested different fabrics, colors, pocket orientations and placements over the course of three years before signing off on the line, which also offers sun protection, moisture wicking and water- and stain-repellent properties.

“I’ve been turkey hunting for about a decade now, and I have quickly learned that every detail counts in this sport,” Combs said. “It’s all about feeling confident that your equipment is both practical and durable in the most intense situations. After rigorous testing of every aspect of this collection, I’m ecstatic about how it turned out.”

The collection retails from $40 for the hat to $200 for the vest and is available at select retail locations as well as on the Columbia e-commerce site. It launched on Wednesday at the same time Combs posted a video about the collection on his social media channels.

Combs, an Asheville, N.C.-native, is a two-time Entertainer of the Year of the Country Music Association and is the first country artist to have three singles certified RIAA Diamond. He recently opened an entertainment venue in downtown Nashville called Category 10 in partnership with the Opry Entertainment Group and helped raise more than $24.5 million by spearheading a Concert for Carolina benefit concert for Hurricane Helene relief efforts.

Best of WWD

• Black-owned Makeup, Skin Care and Hair Brands to Support This Month and Always

• History of the Met Gala, How It Went From Fundraiser to ‘Fashion’s Biggest Night’: Ticket Prices, Celebrities and Iconic Moments

• 'White Lotus' Star Nicholas Duvernay Models for Banana Republic With Jasmine Tookes in Spring 2025 Campaign [PHOTOS]

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.