The clever earring storage solution shoppers say is a 'lifesaver'

If you have a jewellery box piled with a jumble of tangled earrings that you never wear, you're not alone. The average woman owns thousands of dollars worth of jewellery, but 70% of us prefer to wear the same pieces over and over again instead of rummaging through our collection to mix things up.

Now jewellery collectors have discovered YOBI's clever way of storing pieces without them getting tangled, muddled or lost.

"This has been a lifesaver," raved one happy customer in an online review. "So nice to see everything at a glance rather than scrambling around in a dish. It's so beautiful too," agreed another.

The clever design is the brainchild of Victorian-based designer Min, who was fed up with struggling to find jewellery in her messy drawer. She decided to make her own earring holder; something simple and sustainable that could hold a range of earring styles. Fast forward four years and holders from her brand YOBI have sold out multiple times.

The stands are fully customisable and come with different insert options to store necklaces, bracelets, rings and watches, so your jewellery is always easy to find and wear.

Now, they're restocked in time for Christmas and when you buy one, you'll get a second one for half price, for a limited time only.

Original adjustable stand

This comes with adjustable inserts for maximum customisation, and holds every earring style. There are vertical slots on each insert so you can hold earrings without having to remove the backings.

It's double sided for additional storage, and fully customisable with different insert options to store other jewellery including necklaces, bracelets, rings and watches.

You can also add a rotating base for easy access to both sides.

Hanging holder

Perfect if you have limited surface space, this turns storage into decor. It's adjustable so lets you decide where earring holes are positioned on the organiser, giving you full control of its configuration. It can also come with necklace hooks.

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Hanging metal holder

Available in white or black metal, this is coated with a protective layer for rust prevention and enhanced durability — perfect for withstanding different weather. The design features adjustable inserts for easy customisation so you can space jewellery pieces apart to prevent tangling.

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