Kmart shopper spots hilarious price fail: 'Couldn't get better than this'

Kmart’s low prices have been drawing Aussie customers through its doors for years, but one bargain hunter found a particularly surprising markdown this week when wandering through one of the stores.

The dad from Sydney noticed one of the price displays was advertised as a “$0 clearance” and promptly shared a photo to the Markdown Addicts Australia page on Facebook.

“Found this amazing markdown! Couldn't get better than this,” he joked.

Clothes on display in a Kmart store featuring a $0 price sign
A Kmart shopper shared the photo of this $0 price fail. Photo: Facebook/Markdown Addicts Australia


While the dad didn’t take the price - which clearly looks like a mistake - seriously, other savvy shoppers in the group said he should have enquired further as there’s a chance the retailer would have honoured that price.

“In Big W one day, blankets were put behind a $12 price tag and they were meant to be $89,” one person shared, “I got them for $12 because they said they have to give it to me at $12.”

“I went and got someone [and] he said a worker must’ve accidentally put them behind the $12 one, and I got it at $12.”

“Happened to me before when I bought a washer,” another person commented, “They wrote $1,198 instead of $1,998 so saved me $800!”

A third added, “I got a car $2,000 cheaper because some person advertised [it for the] wrong price.”

According to the Australian Competition and Consumer Commission, retailers must ensure all displayed prices are genuine, and it should be easy for shoppers to see what price products are being sold for.

If multiple prices are being displayed on a product - as would be the case if the tag on the product is showing one price but the sign above the display lists another - it states that, “the business has to fix the display or sell you the item for the lowest price.”

The entrance to K-mart in Rundle Mall, Adelaide
Would you try to take advantage of a $0 display sign? Photo: Getty

While some shoppers saw an opportunity to argue for a bargain, others reasoned that mistakes happen and shouldn’t be taken advantage of.

“So many people think they are entitled to something for nothing these days,” one person said, “I mean, just because you walked past an obvious pricing mistake does not mean you are entitled to have it for free, that's just ridiculous.”

A retail worker who also commented on the post said they would determine what to do in this situation based on the customer’s behaviour.

“I work in retail and our store policy is at managers discretion,” they wrote, “If someone politely mentioned it was priced wrong I would happily sell at the lower price... if someone demanded I would refuse and ask them to leave”.

Never miss a thing. Sign up to Yahoo Lifestyle’s daily newsletter.

Or if you have a story idea, email us at