The $20 Kmart jeans taking over Instagram

Sarah Carty
Senior Lifestyle & Entertainment Producer

While the days may be finally heating up, we’re definitely not ready for jeans season to be over - and it looks like we’re not alone.

Last week, influencers from all over the country (and Yahoo Lifestyle Australia) were invited to the Calile Hotel, an ‘urban retreat’ in the heart of Brisbane, to celebrate the launch of Kmart’s new Summer Daze spring/summer apparel collection.

The white 3/4 cropped jeans were a winner at the launch of Kmart's new summer collection. Photo: @amyferracana/@thisisgenevieve_
The white jeans will no doubt be a sell-out from the collection. Photo: @luxeandlemonade/@thekmartlover

It was clear from the outset what the standout item was from the new line, with a whole heap of the Kmart bloggers sporting the same piece of clothing for the occasion.

The winning piece was the crisp white, ¾ wide leg jeans with a raw hem - which at $20, comes in as a complete bargain.

In fact, the jeans were so popular that when Kmart invited everyone to pick out an outfit from a gifting suite at the event, there was such a scramble for the jeans that by the time I got to the rack they had completely gone.

Dani, who goes by the name luxeandlemonade on Instagram, posted this price comparison of different pairs of white cropped jeans to her Instagram account. Photo: @luxeandlemonade

I don’t blame the influencers for their enthusiasm around the new collection, especially the chic-looking white jeans.

Sydney influencer Dani, who goes by the handle @luxeandlemonade on Instagram, even posted a price comparison of similar jeans from other retailers online.

Glue Store sell a nearly identical pair for $219, General Pants have a $90 pair on the racks and Maje are selling a white pair of cropped jeans for $225.

If you can't get your hands on the Kmart ones, we found a similar pair on ASOS for $30. Buy them here

If you can't get your hands on the Kmart ones, we found a similar pair on ASOS for $30. Photo: ASOS

The jeans weren’t the only items fashion lovers were fawning over at the event.

Take a look at some of the standout pieces below:

Kmart has stepped up their swimwear game. Photo: Yahoo Lifestyle Australia

One person even commented that these $10 slides looked exactly like the Hermes slides. Photo: Yahoo Lifestyle Australia

This bikini top and bottom are just $10 each. Photo: Yahoo Lifestyle Australia. Photo: Yahoo Lifestyle Australia

The new range is inspired by the colours of the Australian landscape. The white shirt at the front retails for $15. Photo: Yahoo Lifestyle Australia

We wanted all the accessories on display at the event. The big woven basket bag at the back retails for $20. The earrings are $4 a pair. Photo: Yahoo Lifestyle Australia

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