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Kmart launches amazing summer womenswear collection
Kmart is gearing up for summer with its chicest apparel collection to date launching tomorrow.
The 'Sundream' collection features new looks for men, women and kids and will arrive in stores from Thursday, with different items retailing for well below $60, $80 and $100.
The new collection will move away from the minimalist aesthetic of previous seasons and instead, you'll find bold prints and colours "designed to spark joy and inspire escapism", according to the retailer.
Kmart fans can expect glamorous womenswear with bright blues, oranges and yellows alongside crisp whites and stylish blacks.
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You'll also find luxe fabrics that are designed to be dressed up or down.
Menswear will bring a tropical holiday vibe, while kids will get fun colours and retro prints.
Some favourites include the Tiered Maxi Skirt, available in three different colours, for $20, and the Sleeveless Drop Hem Dress, available in two colours, for $25.
Julie Miller Sensini, Kmart’s General Manager of Apparel and Design said in a statement: "We are proud to launch Sundream, a collection that incorporates learnings from the past year to infuse happiness into every day.
"Designed in Australia during lockdown, the use of colour in the range was a key focus alongside textures, patterns and silhouettes aimed at cultivating joy as we begin to emerge from our homes and embrace the warmer weather."
Sustainability is also a very important aspect to the range with recycled materials that use less energy and water than other materials.
"This collection continues to elevate Kmart’s sustainability credentials, with a strong focus on incorporating materials that reduce our environmental footprint," Lucy King, Kmart’s Sustainable Materials Manager, explained.
"This season, we’re particularly excited about our new swimwear range that incorporates recycled polyester made from reclaimed materials such as unwanted plastic bottles and textile waste. We are reducing our reliance on finite resources as well as keeping waste out of landfill, ensuring our community can shop on-trend styles that are kinder to the planet."
With the release of the new Sundream collection, Kmart is delivering another free fashion Masterclass on Wednesday 20 October at 7:30pm AEDT, you can register here.
Happy shopping!
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