Kmart's $29 dupe of popular $109 Oodie sends shoppers wild

Bianca Soldani
·Contributor
·2-min read
Kmart's $29 dupe of popular $109 Oodie sends shoppers wild

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Keeping cosy at home has turned into big business with the likes of fluffy loungewear, microwaveable slippers and hooded blankets quickly becoming must-haves since the start of the Covid19 pandemic.

Now Kmart is getting a slice of the action, releasing a $29 knockoff of the widely popular Oodie.

Kmart's $29 dupe of the Oodie hooded blanket
Kmart's $29 dupe of the Oodie hooded blanket. Photo: Kmart

Kmart’s women’s Pull Over Gown is a three-quarter length hooded blanket made of polyester fleece with cosy a borg lining on the inside.

It only comes in dark blue at this stage, and either a small/medium or large/extra large size, but is unmistakably a copy of the $109 Oodie.

A recent TikTok video showing the Kmart dupe attracted over a thousand comments, with many saying they’re dying to get their hands on one, while others complained that the quality can’t be compared to the original Oodie.

“I used to have a Kmart one, it lasted a month and then I got the real one. I didn’t realise until I had the new one that the Kmart one was thinner,” one person wrote.

Another said, “I own both, the real oodie is 100% worth it! Save up if you can, the Kmart one doesn’t compare”, while a third commented, “The quality is pretty good for the price.”

navy blue Oodie
This navy blue Oodie is currently on sale for $84 down from $109. Photo: Oodie
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Oodie has Australia’s largest range of hooded blankets for adults and kids, with all sorts of prints and colours available, however they do come in at around $100 a pop.

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If you’re in the market for a hooded blanket, we’ve listed some other labels that offer similar products at different price points below:

Adult hooded blankets

Big W  knee-length oversized hoodie
Big W has a knee-length oversized hoodie for $40. Photo: Big W
Cotton On adult Snuggets
Cotton On has adult Snuggets for $45. Photo: Cotton On
Pink Frenchie hooded blanket
Pink Frenchie hooded blanket: $99.95. Photo: Frenchie
 best selling hooded blanket on Amazon Australia
Also for $45 is this best selling hooded blanket on Amazon Australia. Photo: Amazon Australia
The Comfy hooded blanket
The Comfy, whose hooded blankets debuted on Shark Tank in 2017, are available for $60 on Amazon Australia. Photo: Amazon Australia
leopard print hooded blanket
This leopard print hooded blanket is $89 from Miz Casa and Co on The Iconic. Photo: The Iconic
grey design is covered in little cats
This cosy grey design is covered in little cats and $89 from Adairs. Photo: Adairs
Bonds unisex designs
Bonds has unisex designs for $99. Photo: Bonds

Kids hooded blankets

Kmart cosy kids poncho
While it’s not quite the same, Kmart has this cosy kids poncho for $20. Photo: Kmart
Cotton On are the next cheapest after Kmart with kids Snuggets
Cotton On are the next cheapest after Kmart with kids Snuggets for $30. Photo: Cotton on
Miz Casa and Co’s ice-cream kids oodie
Miz Casa and Co’s ice-cream kids oodie is $79 on The Iconic. Photo: The Iconic
Hip Kids have pink hooded blankets for $70.
Hip Kids have pink hooded blankets for $70. Photo: Hip Kids

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