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Now Kmart is getting a slice of the action, releasing a $29 knockoff of the widely popular Oodie.
Kmart’s women’s Pull Over Gown is a hooded blanket made of polyester fleece with cosy a borg lining on the inside.
When it was first released last year, it only came in dark blue and was a three-quarter length design, but was unmistakably a copy of the $109 Oodie.
A TikTok video showing the Kmart dupe attracted over a thousand comments, with many saying they’re dying to get their hands on one, while others complained that the quality can’t be compared to the original Oodie.
“I used to have a Kmart one, it lasted a month and then I got the real one. I didn’t realise until I had the new one that the Kmart one was thinner,” one person wrote.
Another said, “I own both, the real oodie is 100% worth it! Save up if you can, the Kmart one doesn’t compare”, while a third commented, “The quality is pretty good for the price.”
At the end of autumn/winter 2021, Kmart stopped stocking the Pull Over Gown as it prepared to move its stock into the warmer months, however it's just come back in a slightly different form.
Kmart's Oodie knockoff is back for winter 2022
Still just $29, Kmart's popular Pull Over Gown is back in stock in store and online in Australia, although this time it's got a shorter hemline.
Kmart's 2022 version of the Oodie finishes just above the knee, whereas last year's design dropped down to about mid-calf. The other difference is that there are now three different colours to choose from; a simple midnight black, a blue floral print and a pink sloth print design.
Unlike the original Oodie which is unisex, these sit within the women's sleepwear section of Kmart and a men's version has yet to be released.
Other adult hooded blankets
Oodie has Australia’s largest range of hooded blankets for adults and kids, with all sorts of prints and colours available, however they do come in at around $100 a pop.
If you’re in the market for a hooded blanket, we’ve listed some other labels that offer similar products at different price points below:
Kids hooded blankets
Oodie drops matching UGGs
With the chilly weather well and truly here, Oodie has just released a new collection of UGGs with designs that match some of its most popular hooded blanket prints.
The line is a collaboration with Original UGG Boots Australia and includes seven different styles with avocado, unicorn, koala, corgi and panda prints among the range.
They're unisex and currently only come in adult sizes - sorry kids - and are on sale at the moment for $174 rather than the regular, $199. The corresponding Oodies are also on sale, down from $109 each to $84 so you can match.
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