Sotheby's London auctioned off the Attalah Cross, an amethyst and diamond pendant, which was worn by Princess Diana on a number of occasions. TMZ reports the SKIMS founder purchased the iconic item at the auction on Wednesday.
Four bidders were reportedly competing for the 1920s pendant by luxury jewellery designer Garrard, and it was purchased by a representative for Kim. It sold for more than double its pre-auction estimate.
Princess Diana famously donned the cross at a charity gala in 1987, teaming it with a black and purple Catherine Walker gown.
The cross was purchased from Garrard by businessman Naim Attallah in the 1980s, and he loaned it to the royal over a number of years.
According to Sotheby's website, the extravagant piece is set with square-cut amethyst and accented by circular-cut diamonds.
"During the late 80s Diana, Princess of Wales, became known for bolder fashion choices reflecting how she had begun to take autonomy in her life," the auction house said.
"Her newfound style was a bold departure from her previous romantic fashion choices."
The auction house said it had remained unworn since Princess Diana's death.
Kim Kardashian slammed over $290K purchase
A number of people took to Twitter following the news Kim had acquired the luxury item, slamming her for her purchase.
"Kim Kardashian owning Princess Diana’s cross necklace has put me in a vile mood," one wrote.
"You will NEVER be Princess Diana," another claimed.
"She’s really trying to traumatise the ghosts of iconic women," a third added.
"So Kim Kardashian bought a piece of Princess Diana's jewellery ... Gross," somebody else said.
Kim claimed she lost seven kilograms in three weeks so she could fit into Marilyn Monroe's iconic dress from her 1962 'Happy Birthday, Mr. President' performance.
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