Khloe Kardashian has baffled fans after sharing a new snap to Instagram with many saying she looks "so different".
The 36-year-old seemingly used so many filters that some fans had her confused for Selling Sunset's Chrishell Stause or Canadian presenter Kaitlyn Bristowe.
One fan wrote, "What did you do to your face?? You look so different."
Another added, "I didn't recognise her," someone else agreed, writing, "You've completely changed," with a crying emoji.
One user even joked, "Pick one face," another said, "Who is this?"
Others had her confused with her sister Kourtney Kardashian, "I thought this was Kourtney at first glance," one user wrote.
Some believed her eyes appeared to be bigger, while her cheekbones looked higher and her nose was smaller.
Khloe recently told People she loves changing her appearance, "I never like to stick with one look for too long. Short hair, major glam, bright lips - you name a look, I've tried it.
"You get to be a different character every single day and experiment. To me, beauty should be anything but boring. It's a form of self-expression. There's really no right or wrong, it's more about how it makes you feel."
The star recently went back to being a brunette after a stint as a blonde, saying, "I'm having a lot of fun as a 'new' brunette.
"I love to change things up whenever I'm getting too comfortable with a look. It's whatever makes you feel more playful and daring."
A source told Us Weekly in May that Khloe doesn't care about backlash over her changing appearance.
"Khloe doesn't care about the backlash she's been getting from fans saying she doesn't look like herself in her recent photos."
She's even clapped back at fans for asking why she looks so different.
One fan asked, "Why do you look so different in all your photos?" to which she responded, "My weekly face transplant clearly."