Khloé Kardashian Just Revealed a Dramatic Hair Transformation to Kick Off 2025 — See Her New Soft Bob

Khloé Kardashian is starting 2025 with a fresh new look.

On Friday, Jan. 24, the reality star and mogul, 40, debuted a dramatic bob haircut via Instagram. Along with a series of three selfies showing off the style, Kardashian captioned the post simply: "Bobby." She also shouted out her glam team, tagging hairstylist Irinel de León and makeup artist Ash K. Holm.

The star's previously long brunette locks appear to have been cut into a soft, shoulder-grazing bob with plenty of volume. In the snaps, she wears an olive green spaghetti strap top and silver cross necklace, as well as a simple smoky makeup look.

Fans in the comments are loving the hair transformation.

"We love the new look!!! Beautiful colour and Beautiful bob! Have a nice weekend!!," one user wrote.

"I’m so happy it’s back!!!" said another, referencing Kardashian's past short style.

A third wrote, "Love this! So gorgeous 😍."

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!

Kardashian's hair change coincides with some major career moves. Earlier this month, she launched her podcast Khloé in Wonder Land, where so far the Good American co-founder has spoken with guests like Scott Disick and Jay Shetty.

Related: Khloé Kardashian Shares What Inspired Her First Solo Scent, XO Khloé: 'An Extension of Me' (Exclusive)

In December 2024, Kardashian launched her own fragrance, XO Khloé. The scent opens with lush notes of crystallized rose petals, “comforting” lavender and sage blossom, while at the heart are orange blossom water as well as touches of praline and peach.

“I love having a signature scent,” she told PEOPLE at the time.

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.

"All of these notes on their own sound really sweet, but as it dries down, moss, Tonka bean, soft woods and sexy musks makes it feel very luxe,” the star explained. “Then the scent, it's very decadent and sexy but also delicate and light, and you can layer it, so I just feel like it is very identifiably me.”

Kardashian also shared the the fragrance took “close to a year and a half” and “100 rounds of fragrance mods,” to create in partnership with Luxe Brands.

“I had so many deadlines I was supposed to make, but the scent wasn't right, so I kept extending it and extending it, because I wanted this to be perfect,” she reveals. “It's an extension of me. The fact that it came after my 40th, it just feels so perfect to me. I feel like it is divine timing.”

Read the original article on People