John Krasinski & Ryan Reynolds’ ‘IF’ To Give More Lift To Summer Box Office With $40M Opening – Preview

Paramount will keep its chin up high amid the whole Sony and Skydance takeover headlines and keep the summer box office churnin’ with the John Krasinski-directed/scripted/produced Ryan Reynolds-led family movie, IF, which is hoping to hit $40M. This is after Disney’s overperformance with 20th Century Studios’ Kingdom of the Planet of the Apes, which posted a $58.4M opening.

IF‘s m.o. is to be a five-quad movie appealing to everyone from 2 to 80. It’s been awhile since the marketplace has had a PG-rated live-action original movie, hence if the studio hits $40M on this $110M production, celebrate it.

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Paramount has IF booked in 4,000-plus theaters boosted by premium large format screens. Scripted by Krasinski, the pic is about a girl who discovers that she can see everyone’s imaginary friends — and what she does with that superpower — as she embarks on a magical adventure to reconnect forgotten IFs with their kids.

Previews start at 5 p.m. Thursday. The movie already has collected around $4M to date from its release last weekend in France and Belgium. IF hits 56 markets this week including Australia, Brazil, Germany, Italy, Korea, Mexico, Spain, Taiwan and the United Kingdom.

RELATED: ‘IF’ Trailer: Old Friends Hit The Screen In New Fantasy Film From John Krasinski Starring Ryan Reynolds & Steve Carell

In regards to access to a summer audience, the marketplace has 3% K-12 schools off and 75% colleges on break.

‘Kingdom of the Planet of the Apes’
‘Kingdom of the Planet of the Apes’

Meanwhile, Kingdom of the Planet of the Apes after a $4.4M Monday and a running total of $62.8M, looks to decline by 55%-60% for a $23M-$26M second weekend. The Wes Ball-directed sequel will keep its 400 Imax screens this weekend.

But there’s more depth to the weekend, and hopefully it’s a case of all boats rising.

Lionsgate has the R-rated horror reboot The Strangers – Chapter 1, which is in play at 2,800 locations. Tracking has the $8.5M feature production at $7M-$9M. Previews start at 5 p.m. Thursday. The Renny Harlin-directed movie follows a young couple (Madelaine Petsch and Froy Gutierrez) after their car breaks down in a spooky town. They’re forced to spend the night in a remote cabin, and panic ensues as they are terrorized by three masked strangers who strike with no mercy and seemingly no motive. The Strangers franchise through two movies counts some $113.4M. The first movie was released in 2008 and starred Liv Tyler and Scott Speedman and was written and directed by Bryan Bertino.

No Rotten Tomatoes reviews for Strangers-Chapter 1 or IF yet.

Marisa Abela as Amy Winehouse in ‘Back to Black’
Marisa Abela as Amy Winehouse in ‘Back to Black’

RELATED: ‘Back To Black’ Trailer: Marisa Abela Is Amy Winehouse In Sam Taylor-Johnson’s Musical Biopic

And Focus Features has the Amy Winehouse biopic Back to Black from StudioCanal. Focus took an MG for less than $20M on several foreign territories including U.S. The movie was released via StudioCanal in the UK, where it has fueled $13M toward a current running offshore total of $34.1M. Reviews aren’t good at 39% on RT for director Sam Taylor-Johnson’s movie that stars Marisa Abela as Winehouse and Jack O’Connell as ex-husband Blake Fielder-Civil. The outlook on tracking is $4M-$6M at 2,008 theaters. Previews are at 5 p.m. Thursday for this R-rated movie.

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