Jason and Travis Kelce were hilariously befuddled to learn the NSFW name for Taylor Swift's iconic photo filter

At this point, both Jason and Travis Kelce are well aware of all the lore that comes with being in Taylor Swift's world. Her fan base is incredibly online, and they seemingly have a story or theory for everything Taylor.

But one piece of that Swiftie fandom even left Travis and Jason utterly confused.

Over the years, it's been awfully easy to spot a photo that was taken by Swift (or with her camera). The photos have a filter that is reminiscent of 2012 Instagram, giving peak millennial vibes. Travis and Jason likely knew about The Filter, but they had no idea about the name that Swifties have assigned for it. They heard that name for the first time in this week's edition of New Heights, and the reactions did not disappoint.

(Warning: Very strong language in the video)

The best part was how Travis and Jason didn't even realize what was being said to them. "What are you even saying? Are you saying focus?"

And then upon learning what was being said, Travis had the reasonable response of asking why -- since Swifties have a meaning behind their nicknames and phrases. But, uh, not this one apparently.

It doesn't have to make sense.

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This article originally appeared on For The Win: Jason and Travis Kelce were hilariously befuddled to learn the NSFW name for Taylor Swift's iconic photo filter