Jasmine Tookes Models Versatile Day to Night Looks for Meshki in Her New Curation Campaign

Ty Gaskins

19 September 2024 at 10:15 am·1-min read

Australian fashion label Meshki, known for its sleek minimalist designs and straight line silhouettes, has announced its latest collaboration with American model Jasmine Tookes. The partnership introduces an exclusive curated edit that reflects Tookes’ personal style, paired with Meshki’s redefined essentials.

The Jasmine Tookes edit embraces versatility, offering a range of pieces that are designed for both casual and formal settings. This curated collection includes structured blazers, high-waisted pleated pants and versatile dresses that combine minimalism with a modern influences such as cutouts or asymmetrical designs.

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Tookes models the collection herself. The color palette is centered around neutral tones such as black, white, beige, and navy, while adding a subtle pop of color with a dusty rose hue for certain pieces.

Tookes made her move from the runway and into the business behind fashion in 2022 when she teamed up with her close friend and fellow former Victoria’s Secret Angel Josephine Skriver to launch their activewear brand, Joja. The duo initially started Joja in 2016 as an Instagram platform to share wellness and fashion tips while building a supportive community. In 2022, they expanded the brand into the fashion space with the launch of Joja’s e-commerce store, which features a curated selection of workout apparel, marking their entry into the fashion entrepreneurship world.

The Jasmine Tookes x Meshki edit will be available for purchase exclusively on meshki.com on Thursday. Prices for the collection range from $55 to $179.

Jasmine Tookes Models Exclusive Edit With Meshki [PHOTOS]

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Launch Gallery: Jasmine Tookes Models Exclusive Edit With Meshki [PHOTOS]

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