Harrison Ford in a Kilt! The Star Visits Scotland for Glenmorangie Whiskey's New Campaign: 'I Thought [it] Looked Quite Good on Me'
"The whole process of filming was full of unanticipated joys," the actor said
Harrison Ford is having fun in Scotland!
On Tuesday, Jan. 28, Glenmorangie revealed a new campaign for its single malt Scotch whisky, in which the actor, 82, travels to the beautiful country and embraces its culture – including wearing a kilt.
The campaign – titled "Once Upon a Scotland" – features a set of 12 episodes and a "hero film" directed by filmmaker Joel Edgerton, who made his feature directorial debut with 2015’s The Gift.
As of now, six episodes are available to view on the brand’s YouTube and website, with the rest releasing throughout the year.
The first installment shows Ford receiving the campaign offer and preparing to travel to Scotland. The actor, set to star in Captain America: Brave New World, tells someone on the phone that he won’t be doing "the action man s--- that they want, but I will sit by the fire and drink amazing, smooth Glenmorangie single malt whiskey."
He then does exactly that as he pulls out a piece of paper that details the concept of the ad. "Harrison Ford," he reads, "Top of the mountain. Bagpipe players. Never in a million years." He crumbles the paper and tosses it in the fire.
A quick cut shows Ford in a stylish Scottish kilt designed by streetwear brand Palace, matching knee-high socks and a black blazer as he walks down a mountain while bagpipe players perform around him.
"I loved working with the team at the Distillery — they were all great," Ford said in a statement. "The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing."
A press release states that the campaign, filmed in the northeast Highlands of Scotland, "captures the natural beauty of the local area: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass."
Caspar MacRae, president and CEO of Glenmorangie, called Ford "the real deal." He noted that the actor is "a true global icon" and "genuine whisky lover," which made him perfect for the gig.
"It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie," MacRae added. "He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he’s not afraid to laugh at himself – and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humor."
Edgerton, meanwhile, offered his perspective on the campaign, stating that he was able to "subvert the seriousness that often goes into an advertising campaign and have fun with that."
The alcoholic brand carries a variety of whiskey offerings, in addition to the signature product. Others include Glenmorangie A Tale of Ice Cream, which features the single malt whiskey combined with another whisky that’s finished in high-vanillin casks for a vanilla flavor, and Glenmorangie Triple Cask Reserve, for a spicy beverage that’s developed in bourbon, charred oak and rye casks.
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But as for the aesthetics, Ford spoke with GQ about rocking the Scottish wear. "The kilt, I thought, looked quite good on me," he said. "It hits a nice point above the knee and I was quite comfortable in it."
The actor added, "My job was, however, was not just to wear it but to act about it — I pretended to be apprehensive, when in fact I felt completely secure."
Ford went on to share his love for whiskey and, now, Glenmorangie.
He said, "I had spent my entire adult life drinking it without knowing a hell of a lot about it. But the whisky maker, Dr. Bill, took me under his wing and gave me a rather valuable instruction in the crafts and the standards and the different varieties of single malt scotch whisky, the history of the distillery, the history of the product. I enjoyed learning about it and I enjoyed drinking it."
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