Hailey Bieber divides with $16K 'naked' bikini: 'So wrong'

Hailey Bieber has turned heads with her latest advertising campaign for her Rhode Beauty brand. The model, 26, bared all in a very racy body-chain bikini which left very little to the imagination.

The Jacquie Aiche jewellery, which would have set the star back approximately $16K AUD, outlined Hailey’s topless form as she held two strategically placed passionfruit halves to cover up. Her hair was slicked back in a wet look and she accessorised with numerous gold bangles on her wrists.

In other snaps, she’s pictured wearing a green Heavy Manners floral string bikini as she eats passionfruit with her fingers. Hailey’s dreamy campaign revolves around Rhode’s newest product, a passionfruit jelly peptide lip treatment which is set to launch on Thursday.

The star launched her skincare line in 2022, with an aim to provide simple vegan and dermatologist-approved beauty products.

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Her newest passionfruit product is a limited edition lip treatment that aims to “restore and replenish dry lips” as well as “lock in moisture”. For those able to get their hands on the product, it will cost roughly $24 AUD.

Hailey’s seductive advertising campaign ruffled some feathers, with many of her fans baffled by her 'naked' snaps.

“So are you selling fruits or lip balm? Confused,” one fan commented.

“Like this is so dumb, like where is the product in this post. All we see is her sucking on her fingers like come on it’s sad at this point,” another added.

“Woah, I thought this was a joke at first,” a third remarked.

“These pics look so wrong,” another added.

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However, the star was praised by some fans for her strong creative vision.

“Y’all outdid yourselves with this launch,” one person gushed.

“I love that, I’m obsessed with this,” another added.

“Best photoshoot yet. I hope this can be considered part of the permanent line. Alarms are set for the launch,” a third commented.

“I think this might be my favourite yet,” another remarked.

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