Yahoo Lifestyle Gold House CEO Maps Strategy for Asia-Pacific Creative Growth at Taiwan Creative Content Fest
Gold House co-founder and CEO Bing Chen outlined his organization’s vision for bridging entertainment and business opportunities between Asia and the West during a talk at the Taiwan Creative Content Fest.
“We have a four-prong strategy now of how we can enable our [Asian] diaspora on a worldwide scale,” Chen explained. “Number one is bringing everyone together. Number two is reshaping public opinion through media. Three is sustaining positive outcomes economically. And then fourth is making sure that it’s recognized in the mainstream, and not just Asian.”
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Chen, who previously helped develop YouTube’s creator economy, noted that Gold House has built what he calls “the single largest Asia-Pacific leadership network in the West” and is now expanding to Taiwan, Singapore, Indonesia, South Korea, Japan, India, Saudi Arabia and the U.A.E.
Chen shared four key criteria for evaluating creative projects: commercial viability with “at least a 10% to 20% return,” potential for critical acclaim, positive cultural narrative impact, and ethical considerations. He noted that for content investors, the three most valuable opportunities are franchises, prestige content, and format-driven projects, particularly in the horror and thriller genres.
For emerging creators working with limited budgets, Chen advised that independent films under $5 million have better chances of success than those in the $5-15 million range. “Marketing is half the battle in everything in life,” he emphasized, encouraging filmmakers to consider audience engagement strategies from day one.
On distribution strategy, Chen highlighted the importance of identifying core audiences. “In physical theatrical, the top 10% of movie goers drive half of the box office,” he noted, adding that on YouTube, “20% of logged in users drive 82% of viewing time.”
On the content side, Gold House has supported over 400 film and TV projects through casting, script review and marketing efforts. Notable successes include “Everything Everywhere All at Once” and recent Sundance winner “Dìdi.”
Looking ahead, Chen outlined plans for the “Gold Bridge” initiative to facilitate cross-Pacific collaboration in content and commerce. The goal, he explained, is to create “the most helpful community, the smartest capital resources and the most helpful distribution” network connecting Asia and the West.
The talk builds on Gold House’s track record of supporting Asian-led projects like “Crazy Rich Asians,” which Chen said helped establish the organization’s global advertising agency capabilities. That agency has since worked on 50 additional films and TV shows, including Oscar winner “Parasite.”
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