These ‘goddess’ photoshoots for women over 70 prove beauty has no age limit

In a world obsessed with youth, one photographer is turning the narrative on its head with ethereal portraits that celebrate the beauty, wisdom, and power of women in their golden years.

Ruby Jean Photography’s “Goddess Project” is taking social media by storm with stunning images of women over 70 transformed into mythical goddesses—complete with flowing robes, elaborate headpieces, and an unmistakable radiance that has viewers reaching for tissues.

The viral video showcasing the project begins with a simple premise: “I did a goddess themed photoshoot at a nursing home and this is how it went.” What follows is pure magic: behind-the-scenes glimpses of seniors arriving with walkers and wheelchairs, being adorned in ethereal garments, and then the breathtaking reveal of their goddess transformations.

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Not just pretty pictures—a revelation

What makes these images particularly powerful isn’t just the artistic vision—it’s the visible transformation in how these women see themselves. One commenter, @amberlouise_empire, noted, “I feel like the lady holding her mirror saw herself for the first time!!” It’s a poignant observation that gets to the heart of why this project matters.

As Ruby Jean Photography explains on their website, “Goddess sessions are like writing a fairytale, with you as the main character. They’re an invitation to play dress up, step into a fantasy world, and see your beauty in a new light. (Think: Cinderella glancing at her reflection before she transforms for the ball.)”

The project was inspired by the photographer’s own 90-year-old grandmother, whose birthday goddess photoshoot went viral and shifted the focus of the business. Now, a significant part of their mission is “making sure women of all ages feel gorgeous. Because celebrating yourself should happen whether you’re 22 or 102.”

The Lady Olennas among us

These photoshoots remind us of what fans of “Game of Thrones” already know: mature women are not to be underestimated as sweet old crones. Like the legendary Lady Olenna Tyrell, these women carry the wisdom, stories, and fierce resilience that only decades of living can build.

Lady Olenna, the sharp-tongued, politically savvy matriarch, demonstrated that a woman’s power doesn’t diminish with age—it transforms, deepens, and often becomes more formidable. These goddesses, with their dignified poses and knowing eyes, embody that same truth.

They are not merely subjects being photographed—they are the wisdom keepers, the connectors of generations, the living history. They’ve created the lives that will live on long after they’re gone. These sessions capture not just their physical beauty but the cumulative power of lives fully lived.

“This was such a special day”

The impact of these goddess transformations extends far beyond aesthetics. As @trailertrash_87, a nursing home nurse, commented on the viral post: “As a nurse in a nursing home, this is EVERYTHING! Those ladies will NEVER forget this.”

Another viewer, @h.illhao, wrote touchingly, “I wish my grandma had a chance to feel pretty”—a sentiment that speaks volumes about how society often fails to celebrate the beauty of aging women.

The Goddess Project aims to fund 12 photoshoots annually for women 70+, creating a “Goddess of the Month” calendar with proceeds supporting future sessions. The year culminates in a community gallery event if fundraising goals are met.

With sessions typically starting at $1,000, the project intentionally makes these transformative experiences accessible to those who couldn’t otherwise afford them. Anyone 70+ can apply or be nominated, with the goal of serving those who wouldn’t typically have access to such an experience.

Beauty without expiration

In a culture that bombards us with anti-aging products and messaging, the Goddess Project offers a refreshing counter-narrative: beauty doesn’t expire, it evolves. These portraits aren’t about erasing age—they’re about celebrating it, adorning it, and recognizing its inherent magnificence.

When we look at these women—transformed into ethereal beings with flowing fabrics and crowns—we’re seeing not just who they are, but who they’ve always been. The goddess wasn’t created in the photoshoot; she was simply revealed.

And that revelation is inspiring people across generations to reconsider how we view aging, beauty, and the women who have paved the way for all of us.

If that’s not divine, what is?

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