Customers Able To Order Subconsciously Off Pizza Hut Menu

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Italiano or Meatlovers? Hawaiian or Super Supreme? Sometimes the big decisions in life are too tough to handle.

But you may not have to subject yourself to thick crust catastrophes for much longer with the final topping choice being made without you even knowing.

Pizza Hut has released its Tobii menu in the UK, which is the world’s first subconscious order system.

The menu works by tracking a customer’s eyes when they peruse the menu to establish what they really want to eat.

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The system, built by Swedish eye-tracking firm Tobii Technology, uses retina-scanning development and psychological research to come up with the user’s perfect pizza using 20 possible toppings, based on how long they look at each item.

To begin an order again, the customer simply has to look at the restart icon.

If the space-age ordering system is successful in the UK, it will be rolled out to the US.

But it looks like plain old half and half will have to do for the indecisive pizza lover Down Under - it’s not known at this stage if there are any plans to bring the ordering system to Australia.

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