Fans Are Obsessed With Jenna Bush Hager’s ‘Beautiful’ Coat as She Starts ‘New Adventures’

As Jenna Bush Hager officially begins her journey on Jenna & Friends after former co-host Hoda Kotb's departure from Today, fans are cheering the mother of three on and complimenting her great fashion.

The day before Jenna & Friends' premiere on Jan. 13, the official Instagram for the show shared a clip of Bush Hager strutting around New York City in a stunning pink button-up coat, set to the Sex and The City theme song.

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Bush Hager paired the jacket with white slacks and matching pointed heels, with her hair parted in the middle and styled in soft waves. She captioned the post, "Strutting into a new beginning 🩷 #JennaandFriends."

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Fans were on hand to support Bush Hager as she embarks on her new venture, with encouraging messages like, "You’ve got this, Jenna! 🥰💕," and "I wish you the best personally and professionally in 2025! You will do great!!💕💕💕."

"We are right here by your side excited about the new adventures we will have with you. ❤️," wrote a third.

But many fans were distracted by the gorgeous pink coat Bush Hager wore in the clip, such as those who commented, "YOUR COAT ❤️😍," "I want your coat" and "Beautiful coat!"

"Jenna. I love your coat!!!! Where did you get it????💕" asked another, with a different fan sharing that it's a Marc Jacobs Sunday Best coat.

Others gushed over the garment as well, saying they "need it," and asking, "Someone find the coat!!"

Unfortunately for fans who fell in love with the pink coat, it's unclear if it's still for sale anywhere online or in stores, though people should keep an eye on resale sites for the designer look.

Next: Jenna Bush Hager Announces New Today Guest Co-Host After Hoda Kotb's Departure