Fans are burning James Charles' makeup line

Hell hath no fury like the YouTube community scorned, and this James Charles/Tati Westbrook drama just hit peak fury.

Fans responded quickly to Tati’s 40 minute video ‘cancelling’ the 19-year-old makeup guru last week, with over 2 million of them unsubscribing from his YouTube channel within just 48 hours.

Now fans are taking it to the next level, erasing any trace of the vlogger’s influence from their bathroom cabinets by doing away with his makeup products, or at the very least re-branding them.

Warning: Do not try this at home.

There are those so incensed they’ve gone full Daenerys Targaryen and burnt the whole thing:

Fans of the vlogger will recognise the burning of the palettes as a subtle dig at Charles’ video collaboration with Jeffree Star, with whom who he burnt undesirable makeup items earlier this year.

It’s not just burning that has seen the palette defaced, others took to the palette with scissors:

Many weren’t about to waste the $70 they spent on the makeup, and simply took the palettes back to the store:

Others couldn’t face giving up the shadows, and instead got made their point by reimagining the branding:

Only last week the 19-year-old was attending the Met Gala, now he’s in the midst of the biggest social media fallout we’ve ever seen and his fans are dropping like flies.

The makeup star may have responded to Tati’s criticism with an 8 minute apology video, but from the evidence above it looks like he might need a new idea to win back favour.

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