Cinnamon Toast Crunch Fans Think Brand Went ‘Too Far’ With Divisive New Collab: ‘Absolutely Not’

Cinnamon Toast Crunch, known for its tasty cereal, is trying something new with a surprising collaboration: a limited-edition Cinnamon Toast Crunch Totino's Pizza flavor in partnership with Totino's Pizza Rolls.

The brand shared the exciting news with Parade in a press release, showing off the new cereal, served in special packaging inspired by the well-known and frequently-enjoyed experience of getting a delicious hot pizza delivered.

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Cinnamon Toast Crunch Totino's Pizza flavor will be available for free on a first-come, first-served basis starting Tuesday, Jan. 28 at 7 p.m. ET, on shop.cinnamontoastcrunch.com.

The new cereal will only be available while supplies last—so if you want to get your hands on some, you'll likely have to be fast.

People reacted to the collaboration on social media after popular food influencer Snackolator shared the news on Instagram, with one fan commenting, "Idk why it’s real."

Others were sternly against the release, with replies like, "Hard NO," "Absolutely not 😂 this is not it," and "Too far!!!"

"Who asked for this nonsense? Lines have been crossed," said another.

Despite the strong negative response, some people were intrigued by the Cinnamon Toast Crunch Totino's Pizza flavor, such as one who said, "Pizza flavored? I need to try it!"

The divisive partnership between Cinnamon Toast Crunch and Totino's Pizza Rolls came a few months after fans went wild over a fake collaboration from the two that went in the opposite direction, with Totino's Cinnamon Toast Crunch dessert rolls.

Fans were stunned by the possibility of the two fan-favorite snacks coming together in this way, with one person demanding General Mills "MAKE IT HAPPEN." Well, the company answered their request, but not quite in the way they expected.

Despite the mixed response to the new Cinnamon Toast Crunch Totino's Pizza flavor preview, fans will have to wait and see how good it turns out to be.

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