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Cheeky detail on billboard selling 'life-changing' sex toy

Sex toy company Normal is Australia's top-rated sexual wellness brand with an average rating of 4.7 stars from over 25,000 satisfied customers who describe their products as "outstanding" and "life-changing".

However, despite Normal's global success, they've faced harsh restrictions on advertising their products. Founder Lucy Wark revealed she was told by advertisers that they couldn't use the word "vibrator" or show one on a poster, adding that traditional advertisers won't even allow brands to say "sex toy" or show one in an ad. "We face a lot of roadblocks from advertisers every time we run a campaign," she said.

Instead of accepting defeat, Lucy found a cheeky way to showcase Normal's sell-out products by making some small tweaks to their billboards. "We're just covering Australian cities in posters about how our "vbriators are on sale" and blurring out an object that could possibly be our bestselling vibe Quinn on the image," Lucy explained.

Normal sex toy ad
Normal made some cheeky changes to their sex toy ads to get past censors. Photo: Supplied

Normal first tackled the issue head-on with their This Is Normal campaign, calling out double standards around sexual wellness and urging advertisers to update their attitudes toward the topic. "These regulations are falling behind contemporary community values, but while they're still in place, we're definitely going to have some fun with them," Lucy said.

Holiday sale

In more exciting news, Normal has launched a huge holiday sale for Aussie customers, offering 25% off their full collection of body-safe, silky-smooth modern sex toys and essentials until midnight on Christmas Day (AEST).


Head to the Normal website to discover their bestselling range of vibrators, clitoral stimulators, rings and accessories or take their quiz to "find your normal" and be matched with a personalised toy. Add items to your cart and enter the code STOCKINGSTUFFER at checkout to get a 25% discount (offer excludes bundles, which are already 30% off).

Check out some of their bestsellers - like their beginner-friendly palm vibrator Billie, fan favourite clitoral air pulse toy Quinn, versatile internal and external toy Darcy or their vibrating c-ring Flynn.

Normal sex toys
Normal has a sex toy for everyone. Photo: Supplied

Normal products are delivered in discreet and compostable packaging and you can get free express shipping (two-four business days) for orders over $100 from 16 December. To receive your items by Christmas, be sure to order by Wednesday 21 December.

Educational and inclusive

Normal offers personal service for each customer to ensure ultimate satisfaction and wellbeing. Lucy and sex coach Georgia Grace started the business because they struggled to find the sex education they needed to explore good sex properly. "Shopping for sex toys in person felt like walking into a cross between Chemist Warehouse and Pornhub," she said.

"We wanted to create a place where it felt easy and normal to buy beautiful products you trust, and to get expert education on everything from sexual health to pleasure, libido and how to use a toy."

Every product page on the Normal website features a video with Georgia providing her expert knowledge on the toy, detailing the design, material, function and desired results.

For those wanting to really improve their sex lives, you can also join Normal's free video masterclass, The Modern Guide to Sex, in which Georgia covers the fundamentals of good sex over 16 episodes.

Extending their support to people of all age groups and sexual identities, Normal also contributes a percentage of every purchase to Minus18, an Australian charity supporting inclusion for LGBTQIA+ youth.

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