Yahoo Lifestyle CBS, CMT to Air ‘United Way Benefit for Hurricane Relief’ Special Featuring Backstreet Boys, Stephen Colbert, Zac Brown Band
Paramount Global is teaming with United Way Worldwide for a one-hour special to benefit victims of Hurricanes Helene and Milton, which caused an estimated $50 billion in damage.
The “United Way Benefit for Hurricane Relief” will air on Nov. 2 from 8-9 p.m. ET/PT on CBS, CMT, and stream live on Paramount+ with Showtime. It was taped in Nashville on Oct. 27-28. Proceeds from the special will support hurricane relief and long-term recovery efforts and benefit individuals and families across the southeastern U.S.
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“Paramount Global and its brands are proud to collaborate with United Way Worldwide on the ‘United Way Benefit for Hurricane Relief’ in reaching audiences across the U.S. to help those impacted by Hurricanes Helene and Milton,” said Melissa C. Potter, executive director of Content for Change, Paramount Global and United Way Worldwide board of trustee. “I have seen firsthand how United Way rallies local leaders, cross-sector partners and the community to aid people during times of crisis, and the resources raised by this benefit event will help those in need to recover and rebuild.”
Performers will include: Brittney Spencer, Chris Janson, Clay Aiken, Jonathan McReynolds and Tyler Hubbard with special messages and appearances by Backstreet Boys, Billy Bob Thornton, Billy Burke, Blake Shelton, Cedric The Entertainer, Cody Alan, Jackson Dean, Kelsea Ballerini, Max Thieriot, Nate Burleson, Stephen Colbert, Taye Diggs, Zac Brown Band, alongside real life heroes Mark Starling and Tank Spencer and more.
“In times of crisis, United Way mobilizes the caring power of communities to help people in need,” said Angela F. Williams, president and CEO of UWW. “’United Way Benefit for Hurricane Relief’ is an opportunity to unite people to help the individuals and families impacted by the devastating hurricanes. Because united is the way to create long-term and lasting resiliency for individuals, families and communities.”
The special is created by Byron V. Garrett, chief revenue officer at United Way Worldwide, and Melissa C. Potter, executive director of Content for Change at Paramount Global. The special is produced by Black & Bespoke with executive producer Myiea Coy, 5X Media with executive producers Gil Goldschein and Maria Pepin, Digital Cinema Collective with executive producer Aaron Cooke, and Berman Productions with executive producer Al Berman.
“United Way has a long-standing history of providing aid and hope to people before, during and after crises,” said Byron V. Garrett, chief revenue officer at UWW. “United Way has deep roots and trusted relationships in the communities we serve, which enables us to effectively direct resources where they are needed most.”
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