Yahoo Lifestyle Carhartt WIP to Serve Cold Brew to Shoppers at Nordstrom Men’s Store
Ever wonder what Carhartt Work in Progress coffee might taste like? Here’s your chance.
On Tuesday, the European streetwear-inspired subbrand of the venerable Carhartt label will open its first U.S.-based coffee concept at the Nordstrom Men’s Store in New York City. The concept, in partnership with Nordstrom Ebar, joins multiple in-store Carhartt WIP Coffee spaces across Europe and Asia.
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The coffee concept in the store, located at 235 West 57th Street, will operate alongside a Carhartt WIP shop-in-shop concept, both designed by Counterfeit Studio London. The spaces will be open for 12 weeks.
“Carhartt WIP has long been a brand that seamlessly crosses over between generational styles and subcultures — from vintage aficionados to streetwear enthusiasts — making it a natural fit for Nordstrom’s audience,” said Jian DeLeon, men’s fashion director for Nordstrom. “We’re excited to bring their first U.S.-based coffee concept to our New York City men’s store, creating a space that reflects the brand’s cultural influence beyond apparel. This collaboration not only highlights Carhartt WIP’s design ethos but also offers our customers an engaging shopping experience.”
The Nordstrom Ebar will serve a Carhartt WIP signature cold brew with sweet turmeric and butterscotch cold foam along with Carhartt WIP shortbread cookies.
For those interested in picking up some apparel while sipping their coffee, the shop will feature Carhartt WIP’s spring 2025 collection, as well as a limited assortment of exclusive items. The collection includes graphic T-shirts and a hooded sweatshirt featuring a unique illustration designed exclusively for Nordstrom. Prices range from $58 to $118.
The shop will also be installed in other Nordstrom locations in Austin, Chicago, Seattle and Walnut Creek, Calif., through May 4.
Carhartt WIP was established in 1994 by Edwin Faeh and today operates more than 100 stores in Europe, Asia and the U.S. It also has a wholesale presence.
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