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Black Friday 2023: Best fashion deals in Australia to upgrade your wardrobe

Massive savings at The Iconic, Myer, The Oodie, Cotton On and more.

Fashion and accessories steal the spotlight as some of the most sought-after deals during this mega shopping event, offering an incredible opportunity to revamp your wardrobe going into summer. Dive into our comprehensive roundup featuring the best Black Friday fashion deals in Australia, ensuring you're at the forefront of the trend game. We've included Black Friday deals on Oodies, lingerie, activewear, trending sneakers like New Balances, and so much more.

Black Friday sales
Black Friday sales

Top 10 fashion stores that have Black Friday deals in Australia

Head directly to the sales page to explore the Black Friday deals in Australia and check out the top 10 fashion stores offering unmissable deals this weekend.

  1. Myer


  3. The Oodie

  4. Cotton On

  5. Aje

  6. Assembly Label

  7. Puma

  8. Glue Store

  9. Michael Kors

  10. OzSale

Best Black Friday sales on womenswear and accessories

Discover the best Black Friday deals on women's clothing and accessories that’s happening this year.

Woman in sequin mini dress from Witchery
Get 30% off full price apparel by Witchery at Myer this Black Friday, including this Sequin Mini Dress. Photo: Myer

Myer's Black Friday sale

Woman in hot pink Blakely Jumpsuit by Tussah
Save 30% on dresses and jumpsuits at The Iconic, including this hot pink Blakely Jumpsuit by Tussah. Photo: The Iconic

The Iconic's Black Friday sale

Showpo's Black Friday sale

Mimco's Black Friday sale

Michael Kors' Black Friday sale

Aje Athletica's Black Friday sale

Best Black Friday sales on menswear

Explore the top Black Friday deals on men's fashion, featuring stylish outdoor clothing, trendy shoes and must-have items for trendsetters.

OzSale’s Black Friday Sale

Country Road's Black Friday Sale

Politix's Black Friday Sale

Superdry's Black Friday Sale

3 people in different Oodies
Save 50% off almost everything at The Oodie. Photo: The Oodie

Best Black Friday sales on unisex clothes and shoes

Here's everything you need to know about Black Friday deals on unisex clothing and footwear, including the highly popular Oodies, sought-after New Balance sneakers and essential basic pieces ideal for creating a versatile capsule wardrobe.

The Oodie's Black Friday sale

Cotton On's Black Friday sale

Aje's Black Friday sale

Assembly Label's Black Friday sale

Glue Store's Black Friday sale

Platypus' Black Friday sale

Best Black Friday sales on lingerie

Elevate your collection of lingerie with exclusive irresistible discounts, enhancing your style and confidence.

LoveHoney's Black Friday sale

Wild Secrets' Black Friday sale

Lounge's Black Friday sale

Kat the Label's Black Friday sale

Modibodi's Black Friday sale

Woman in Puma Power Women's Deco Glam Tee
Take up to 70% off everything at Puma this Black Friday. This Power Women's Deco Glam Tee is now just $24. Photo: Puma

Best Black Friday sales on activewear and running shoes

As summer draws near, revamp your exercise attire by snatching up the newest activewear and running shoes featured in Black Friday sales.

Puma's Black Friday sale

Sheike's Black Friday sale

Lacoste's Black Friday sale

Brooks Running's Black Friday sale

Adidas' Black Friday sale

Saucony's Black Friday sale

Merrell's Black Friday sale


When do the Black Friday sales begin in Australia?

Australia's 2023 Black Friday sales have already commenced, so grab your bank card and start shopping to seize remarkable deals before they slip away.

Do you really save money during the Black Friday sales?

The Black Friday sales present an incredible opportunity to snag fantastic deals and save big on items you've been eyeing. With strategic planning and careful consideration, you can make substantial savings on a wide range of products. It's a chance to upgrade your wardrobe, fulfil your wishlist, or even get a head start on holiday shopping while enjoying some impressive discounts.

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