Beyoncé fans drive up Texans ticket prices after Christmas halftime performance announced

It's certainly the truth when Beyoncé sings, "I'm in demand as soon as I land." The superstar has already caused a huge spike in traffic for tickets following the announcement that she'll perform during the NFL Christmas game between the Ravens and Texans.

The Texans and the Grammy-winning singer revealed that Queen Bey will hit the stage during halftime of the Baltimore vs, Houston game at NRG Stadium on Christmas Day. Immediately following the announcement, fans were searching for tickets.

According to a representative for Vivid Seats, a ticket marketplace, traffic to the page for the Texas and Ravens game spiked 713% on Sunday. Meanwhile traffic to the Houston Texans page spiked 218%.

Ticket prices also saw a drastic increase with the average list price jumping 40% overnight, from $378 to $528.

Of course, the performance will take place in Beyoncé's hometown of Houston. The H-Town gig, produced by her company Parkwood Entertainment and Jesse Collins Entertainment, will be the first live performance of songs from her highly acclaimed album "Cowboy Carter."

Recently, Beyoncé received 11 nominations at the 2025 Grammy Awards for the 12-track project, including five in the country and American roots music field. In fact, Beyoncé received more nominations in the country categories than any other artist. Beyoncé also made history as the most nominated artist at the esteemed award show with a total of 99 career nods.

She is already the most decorated artist in Grammy history with a total of 32 wins.

As fans know, she first announced her eighth studio album during a surprise Super Bowl commercial in February when she released singles "16 Carriages" and "Texas Hold 'Em." The songs instantly took the internet by storm, as did the album once it was released. She has since broken many records and made history.

The album has also been huge catalyst for the recent spotlight on Black country artists and the genre's roots.

The game day performance will air live on Netflix Dec. 25.

Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.

This article originally appeared on Nashville Tennessean: Beyoncé fans drive up Texans ticket prices after performance announced